Ethical guidelines for marketing practice: A reply to Gaski & some observations on the role of normative marketing ethics [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 32 (1):3 - 18 (2001)
Gaski (1999) is critical of marketing ethics and suggests that its ethical guidelines amount to no more than "obey the law" and "act in your self-interest". This reply questions Gaski''s critique and clarifies possible misconceptions about the field that might otherwise result. It identifies the limitations and assumptions of Gaski''s argument and shows that there are exceptions to his central proposition even when narrowly circumscribed. It is not disputed that there is merit to reminding managers of their obligations to obey the law and to act in their enlightened self-interest. However, although fulfilling these obligations is generally a necessary requirement for good conduct, it is not sufficient. There are situations where ethics demands more of marketing managers than "obey the law" and "act in your self-interest". In addition, managers may face situations where ethics, the law and self-interest are inconsistent. The article incorporates observations on the role of normative marketing ethics, including the requirement to develop ethical theory for marketing as well as ethical guidelines.
|Keywords||Philosophy Ethics Business Education Economic Growth Management|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
Bodo B. Schlegelmilch & Magdalena Öberseder (2010). Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. [REVIEW] Journal of Business Ethics 93 (1):1 - 19.
M. Joseph Sirgy & Dong-Jin Lee (2008). Well-Being Marketing: An Ethical Business Philosophy for Consumer Goods Firms. [REVIEW] Journal of Business Ethics 77 (4):377 - 403.
M. Joseph Sirgy & Dong-Jin Lee (2008). Well-Being Marketing: An Ethical Business Philosophy for Consumer Goods Firms. Journal of Business Ethics 77 (4):377-403.
Chong Ju Choi & Ron Berger (2010). Ethics of Celebrities and Their Increasing Influence in 21st Century Society. Journal of Business Ethics 91 (3):313 - 318.
Bodo B. Schlegelmilch & Magdalena Öberseder (2010). Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. Journal of Business Ethics 93 (1):1-19.
Similar books and articles
Donald P. Robin (1991). Epistemological Structures in Marketing. Business Ethics Quarterly 1 (2):185-200.
Naresh K. Malhotra & Gina L. Miller (1998). An Integrated Model for Ethical Decisions in Marketing Research. Journal of Business Ethics 17 (3):263-280.
Praveen Aggarwal, Rajiv Vaidyanathan & Stephen Castleberry (2012). Managerial and Public Attitudes Toward Ethics in Marketing Research. Journal of Business Ethics 109 (4):463-481.
Victoria D. Bush, Beverly T. Venable & Alan J. Bush (2000). Ethics and Marketing on This Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns. [REVIEW] Journal of Business Ethics 23 (3):237 - 248.
Gene R. Laczniak & Patrick E. Murphy (1991). Fostering Ethical Marketing Decisions. Journal of Business Ethics 10 (4):259 - 271.
Kelly D. Martin & Jean L. Johnson (2008). A Framework for Ethical Conformity in Marketing. Journal of Business Ethics 80 (1):103 - 109.
Bodo B. Schlegelmilch (1998). Marketing Ethics: An International Perspective. International Thomson Business Press.
John F. Gaski (1999). Does Marketing Ethics Really Have Anything to Say? – A Critical Inventory of the Literature. Journal of Business Ethics 18 (3):315 - 334.
George G. Brenkert (2008). Marketing Ethics. Blackwell Pub..
John F. Gaski (2001). Normative Marketing Ethics Redux, Incorporating a Reply to Smith. Journal of Business Ethics 32 (1):19 - 34.
Added to index2009-01-28
Total downloads31 ( #124,700 of 1,792,815 )
Recent downloads (6 months)5 ( #170,852 of 1,792,815 )
How can I increase my downloads?