Ethics of du Pont's CFC strategy 1975–1995

Journal of Business Ethics 17 (5):103-114 (1998)
The ethics of Du Pont's CFC strategy from 1975 to 1995 are analyzed using a Potter's Box framework. This approach includes an examination of relevant facts, prioritization of stakeholder loyalties, selection of a mode of ethical reasoning, and a world view. Du Pont's approach to ethical reasoning reflects changing facts and changing interpretation of the facts, a focus on shareholders as the primary and most important stakeholder, and ends-based reasoning, which views creating shareholder value as the primary end. An alternative approach is proposed, based on analysis of Du Pont's and stakeholders' needs.
Keywords Philosophy   Ethics   Business Education   Economic Growth   Management
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DOI 10.1023/A:1005789810145
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