David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 89 (4):587 - 602 (2009)
Today's sports commerce not only expands the number of international mega-sports events but also increases their value in effecting social change and promoting world peace. As athletes and spectators come together in ever-larger numbers, governments must collaborate with non-governmental, private, and non-profit sectors to develop and implement the business of sports commerce benefiting host nations and local communities. This research identifies the relationship between sports commerce and peace as worthy of greater study. This article examines the role of international sporting events in contributing to social change in host countries and how these competitions may be able to create greater understanding among athletes and related individuals and increase knowledge exchange on a larger scale. The research analyzes several mega-sports events, including the Olympics and the role of the Special Olympics (SO) -the largest amateur sports organization in the world -dedicated to bringing sports experiences to intellectually disabled athletes. This article highlights the transformative power of SO worldwide competitions and finds peace through commerce principles in SO innovative policies and programs. Over four decades, the SO, and particularly its World Games, have led to global initiatives for increasing self-confidence, self-esteem, social acceptance, health and general well-being among intellectually disabled persons. This research offers insights into the ways in which other mega-sporting events could adopt what is unique to SO. An Appendix outlines mega-sports events for future research on sports commerce and peace
|Keywords||mega-sports Olympics peace through commerce social change Special Olympics sports commerce and peace sports tourism|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Heather L. Reid (2006). Olympic Sport and Its Lessons for Peace. Journal of the Philosophy of Sport 33 (2):205-214.
Citations of this work BETA
No citations found.
Similar books and articles
Paul Davis & Charlene Weaving (eds.) (2010). Philosophical Perspectives on Gender in Sport and Phyiscal Activity. Routledge.
Yotam Lurie (2002). The Ontology of Sports Injuries. International Journal of Applied Philosophy 16 (2):265-276.
Paul Davis & Charlene Weaving (eds.) (2010). Philosophical Perspectives on Gender in Sports. Routledge.
Jan Boxill (ed.) (2003). Sports Ethics: An Anthology. Blackwell Pub..
S. J. Parry, Mark Nesti & Nick Watson (eds.) (2010). Theology, Ethics, and Transcendence in Sports. Routledge.
K. Tim Wulfemeyer (1985). Ethics in Sports Journalism: Tightening Up the Code. Journal of Mass Media Ethics 1 (1):57 – 67.
Spencer K. Wertz (1991). Talking a Good Game: Inquiries Into the Principles of Sport. Southern Methodist University Press.
M. J. McNamee (ed.) (2007). Philosophy, Risk and Adventure Sports. London ;Routledge.
Added to index2010-02-20
Total downloads8 ( #179,239 of 1,102,133 )
Recent downloads (6 months)3 ( #128,850 of 1,102,133 )
How can I increase my downloads?