Cultural Perspectives of CSR Opportunities for German Firms in Poland

Abstract
This chapter examines cultural issues related to corporate social responsibility (CSR) as practiced by German firms operating in Poland. Recognizing the interdependence of a corporation’s social and financial performance, the chapter attempts to analyze how German firms can increase profit through good social performance. However, implementing CSR measures requires detailed knowledge of Polish society and culture. Behavior and attitudes must be considered to understand a company’s CSR target group andachieve the desired financial return from investments in CSR. The authors characterize the most profitable types of CSR initiatives available to firms operating in Poland
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