Creating Trust

Business Ethics Quarterly 8 (2):205-232 (1998)
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Abstract

In this essay, we argue that trust is a dynamic emotional relationship which entails responsibility. Trust is not a social substance, a medium, or a mysterious entity but rather a set of social practices, defined by our choices, to trust or not to trust. We discuss the differences and the relationship between trust and trustworthiness, and we distinguish several different kinds or “levels” of trust, simple trust, basic trust, “blind” trust, and authentic trust. We then argue that trust as an emotional practice, can be “willful,” voluntary and amatter of personal responsibility.

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