From evidence-based medicine to marketing-based medicine: Evidence from internal industry documents [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Bioethical Inquiry 7 (1):13-29 (2010)
While much excitement has been generated surrounding evidence-based medicine, internal documents from the pharmaceutical industry suggest that the publicly available evidence base may not accurately represent the underlying data regarding its products. The industry and its associated medical communication firms state that publications in the medical literature primarily serve marketing interests. Suppression and spinning of negative data and ghostwriting have emerged as tools to help manage medical journal publications to best suit product sales, while disease mongering and market segmentation of physicians are also used to efficiently maximize profits. We propose that while evidence-based medicine is a noble ideal, marketing-based medicine is the current reality.
|Keywords||Evidence-based medicine Marketing Marketing-based medicine Pharmaceutical industry Olanzapine Quetiapine|
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References found in this work BETA
Sergio Sismondo, Ghost Management: How Much of the Medical Literature is Shaped Behind the Scenes by the Pharmaceutical Industry?
Barton Moffatt & Carl Elliott (2007). Ghost Marketing: Pharmaceutical Companies and Ghostwritten Journal Articles. Perspectives in Biology and Medicine 50 (1):18-31.
Jon Jureidini, Leemon McHenry & Peter Mansfield (2008). Clinical Trials and Drug Promotion. International Journal of Risk and Safety in Medicine 20:73-81.
Leemon McHenry & Jon Jureidini (2008). Industry-Sponsored Ghostwriting in Clinical Trial Reporting. Accountability in Research: Policies and Quality Assurance 15:152-67.
Joseph Ross, Kevin Hill, David Egilman & Harlan Krumholz (2008). Guest Authorship and Ghostwriting in Publications Related to Rofecoxib. Journal of the American Medical Association 299 (15):1800-12.
Citations of this work BETA
Adam Jacobs (2010). Letter to the Editor. Journal of Bioethical Inquiry 7 (3):287-287.
Melody J. Slashinski, Sheryl A. McCurdy, Laura S. Achenbaum, Simon N. Whitney & Amy L. McGuire (2012). “Snake-Oil,” “Quack Medicine,” and “Industrially Cultured Organisms:” Biovalue and the Commercialization of Human Microbiome Research. [REVIEW] BMC Medical Ethics 13 (1):28-.
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