From evidence-based medicine to marketing-based medicine: Evidence from internal industry documents [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Bioethical Inquiry 7 (1):13-29 (2010)
While much excitement has been generated surrounding evidence-based medicine, internal documents from the pharmaceutical industry suggest that the publicly available evidence base may not accurately represent the underlying data regarding its products. The industry and its associated medical communication firms state that publications in the medical literature primarily serve marketing interests. Suppression and spinning of negative data and ghostwriting have emerged as tools to help manage medical journal publications to best suit product sales, while disease mongering and market segmentation of physicians are also used to efficiently maximize profits. We propose that while evidence-based medicine is a noble ideal, marketing-based medicine is the current reality.
|Keywords||Evidence-based medicine Marketing Marketing-based medicine Pharmaceutical industry Olanzapine Quetiapine|
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References found in this work BETA
Barton Moffatt & Carl Elliott (2007). Ghost Marketing: Pharmaceutical Companies and Ghostwritten Journal Articles. Perspectives in Biology and Medicine 50 (1):18-31.
Sergio Sismondo, Ghost Management: How Much of the Medical Literature is Shaped Behind the Scenes by the Pharmaceutical Industry?
Citations of this work BETA
Adam Jacobs (2010). Letter to the Editor. Journal of Bioethical Inquiry 7 (3):287-287.
Melody J. Slashinski, Sheryl A. McCurdy, Laura S. Achenbaum, Simon N. Whitney & Amy L. McGuire (2012). “Snake-Oil,” “Quack Medicine,” and “Industrially Cultured Organisms:” Biovalue and the Commercialization of Human Microbiome Research. [REVIEW] BMC Medical Ethics 13 (1):28-.
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