From evidence-based medicine to marketing-based medicine: Evidence from internal industry documents [Book Review]

Journal of Bioethical Inquiry 7 (1):13-29 (2010)
While much excitement has been generated surrounding evidence-based medicine, internal documents from the pharmaceutical industry suggest that the publicly available evidence base may not accurately represent the underlying data regarding its products. The industry and its associated medical communication firms state that publications in the medical literature primarily serve marketing interests. Suppression and spinning of negative data and ghostwriting have emerged as tools to help manage medical journal publications to best suit product sales, while disease mongering and market segmentation of physicians are also used to efficiently maximize profits. We propose that while evidence-based medicine is a noble ideal, marketing-based medicine is the current reality.
Keywords Evidence-based medicine  Marketing  Marketing-based medicine  Pharmaceutical industry  Olanzapine  Quetiapine
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DOI 10.1007/s11673-010-9208-8
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References found in this work BETA
Jon Jureidini, Leemon McHenry & Peter Mansfield (2008). Clinical Trials and Drug Promotion. International Journal of Risk and Safety in Medicine 20:73-81.
Leemon McHenry & Jon Jureidini (2008). Industry-Sponsored Ghostwriting in Clinical Trial Reporting. Accountability in Research: Policies and Quality Assurance 15:152-67.

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Citations of this work BETA
Adam Jacobs (2010). Letter to the Editor. Journal of Bioethical Inquiry 7 (3):287-287.

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