David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 45 (3):257 - 268 (2003)
Advertisers often use computers to create fantastic images. Generally, these are perfectly harmless images that are used for comic or dramatic effect. Sometimes, however, they are problematic human images that I call computer-generated images of perfection. Advertisers create these images by using computer technology to remove unwanted traits from models or to generate entire human bodies. They are images that portray ideal human beauty, bodies, or looks. In this paper, I argue that the use of such images is unethical. I begin by explaining the common objections against advertising and by demonstrating how critics might argue that those objections apply to computer-generated images of perfection. Along the way, I demonstrate an ethically significant difference between computer-generated images of perfection and the images in ordinary ads. I argue that although critics might use this fact to apply the common objections to the use of computer-generated images of perfection, the objections fail. Finally, I argue that despite surviving the common objections, the use of computer-generated images of perfection is subject to an ethical objection that is based on aesthetic considerations. Advertisers are ethically obligated to avoid certain aesthetic results that are produced by computer-generated images of perfection.
|Keywords||advertising aesthetic results autonomy coercion computer-generated images deception obligation perfection unwanted traits virtual realities|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
Chong Ju Choi & Ron Berger (2010). Ethics of Celebrities and Their Increasing Influence in 21st Century Society. Journal of Business Ethics 91 (3):313 - 318.
Chong Ju Choi & Ron Berger (2009). Ethics of Global Internet, Community and Fame Addiction. Journal of Business Ethics 85 (2):193 - 200.
Caroline Moraes & Nina Michaelidou (forthcoming). Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising. Journal of Business Ethics.
Similar books and articles
Megan Delehanty (2010). Why Images? Medicine Studies 2 (3):161-173.
Jörg R. J. Schirra (2005). Foundation of Computational Visualistics. Deutscher Universitätsverlag.
Michael K. Green (1993). Images of Native Americans in Advertising: Some Moral Issues. [REVIEW] Journal of Business Ethics 12 (4):323 - 330.
Susan Keith, Carol B. Schwalbe & B. William Silcock (2006). Images in Ethics Codes in an Era of Violence and Tragedy. Journal of Mass Media Ethics 21 (4):245 – 264.
Paul Lauritzen (2008). Visual Bioethics. American Journal of Bioethics 8 (12):50 – 56.
David Hodgson (2012). Identifying and Reconciling Two Images of “Man”. Humana.Mente - Journal of Philosophical Studies 21.
James A. Marcum (2009). Human Origins and Human Nature. Faith and Philosophy 26 (5):566-570.
Zhaohui Bao (2010). The Advantages, Shortcomings, and Existential Issues of Zhuangzi's Use of Images. Frontiers of Philosophy in China 5 (2):196-211.
Roger Strand (2009). How to Understand Nano Images. Techne 13 (3):182-189.
Vincent Bontems (2011). How to Accommodate to the Invisible? The 'Halo' of 'Nano'. NanoEthics 5 (2):175-183.
Hilde Corneliussen (2011). Gender-Technology Relations: Exploring Stability and Change. Palgrave Macmillan.
Eyal Sagi, Dedre Gentner & Andrew Lovett (2012). What Difference Reveals About Similarity. Cognitive Science 36 (6):1019-1050.
Alejandro A. Vallega (2011). Displacements—Beyond the Coloniality of Images. Research in Phenomenology 41 (2):206-227.
Robert N. Audi (1978). The Ontological Status of Mental Images. Inquiry 21 (1-4):348-61.
Added to index2011-05-29
Total downloads33 ( #96,680 of 1,725,840 )
Recent downloads (6 months)1 ( #348,700 of 1,725,840 )
How can I increase my downloads?