David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 102 (1):47-55 (2011)
Perceptions of a firm’s stance on corporate social responsibility (CSR) are influenced by its corporate marketing efforts including branding, reputation building, and communications. The current research examines CSR from the consumer’s perspective, focusing on antecedents and consequences of perceived CSR. The findings strongly support the fact that particular cues, namely perceived financial performance and perceived quality of ethics statements, influence perceived CSR which in turn impacts perceptions of corporate reputation, consumer trust, and loyalty. Both consumer trust and loyalty were also found to reduce the perceived risk that consumers experience in buying and using products. From these significant findings, we draw several conclusions and implications, including the importance of enhancing firm focus toward its ethical commitment and long-term reputation
|Keywords||Corporate marketing Corporate social responsibility Ethics statements Stakeholders|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Betsy Stevens (2008). Corporate Ethical Codes: Effective Instruments for Influencing Behavior. [REVIEW] Journal of Business Ethics 78 (4):601 - 609.
Isabelle Maignan (2001). Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison. [REVIEW] Journal of Business Ethics 30 (1):57 - 72.
Mark S. Schwartz (2005). Universal Moral Values for Corporate Codes of Ethics. Journal of Business Ethics 59 (1-2):27 - 44.
Michael Schwartz (2005). What Gewirth is Worth at the Department Store. Journal of Business Ethics 58 (1-3):27 - 35.
Marc Orlitzky & John D. Benjamin (2001). Corporate Social Performance and Firm Risk: A Meta-Analytic Review. Business and Society 40 (4):369-396.
Citations of this work BETA
John M. T. Balmer, Shaun M. Powell & Stephen A. Greyser (2011). Explicating Ethical Corporate Marketing. Insights From the BP Deepwater Horizon Catastrophe: The Ethical Brand That Exploded and Then Imploded. [REVIEW] Journal of Business Ethics 102 (1):1-14.
George Lekakos, Pavlos Vlachos & Christos Koritos (2014). Green is Good but is Usability Better? Consumer Reactions to Environmental Initiatives in E-Banking Services. Ethics and Information Technology 16 (2):103-117.
James Agarwal, Oleksiy Osiyevskyy & Percy M. Feldman (2015). Corporate Reputation Measurement: Alternative Factor Structures, Nomological Validity, and Organizational Outcomes. Journal of Business Ethics 130 (2):485-506.
Mbaye Fall Diallo & Christine Lambey-Checchin (forthcoming). Consumers’ Perceptions of Retail Business Ethics and Loyalty to the Retailer: The Moderating Role of Social Discount Practices. Journal of Business Ethics.
Andrea Pérez & Ignacio Rodríguez del Bosque (2013). Measuring CSR Image: Three Studies to Develop and to Validate a Reliable Measurement Tool. Journal of Business Ethics 118 (2):265-286.
Similar books and articles
Bob Heere Matthew Walker, M. Parent Milena & Dan Drane (forthcoming). Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions. Journal of Business Ethics.
Longinos Marin, Salvador Ruiz & Alicia Rubio (2009). The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior. Journal of Business Ethics 84 (1):65 - 78.
Longinos Matin, Salvador Ruiz & Alicia Rubio (2009). The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior. Journal of Business Ethics 84 (1):65 - 78.
Yuan-Shuh Lii & Monle Lee (2012). Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm. [REVIEW] Journal of Business Ethics 105 (1):69-81.
Longinos Marin & Salvador Ruiz (2007). “I Need You Too!” Corporate Identity Attractiveness for Consumers and the Role of Social Responsibility. Journal of Business Ethics 71 (3):245 - 260.
Jaywant Singh, Maria Mar Garcia los Salmones Sanchededelz & Igancio Rodriguez Bosqudele (2008). Understanding Corporate Social Responsibility and Product Perceptions in Consumer Markets: A Cross-Cultural Evaluation. Journal of Business Ethics 80 (3):597 - 611.
Junwei Shi, Haiyan Fu & Lijun Hu (2007). Social Responsibility, Social Capital, and Corporate Competitive Advantage in Transitional China. International Corporate Responsibility Series 3:377-394.
Mark D. Groza, Mya R. Pronschinske & Matthew Walker (2011). Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR. Journal of Business Ethics 102 (4):639-652.
Julie Pirsch, Shruti Gupta & Stacy Landreth Grau (2007). A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study. [REVIEW] Journal of Business Ethics 70 (2):125 - 140.
Chieh-Peng Lin, Shwu-Chuan Chen, Chou-Kang Chiu & Wan-Yu Lee (2011). Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility. [REVIEW] Journal of Business Ethics 102 (3):455-471.
Chi-Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang & Da-Chang Pai (2010). The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation. [REVIEW] Journal of Business Ethics 95 (3):457 - 469.
Sean Valentine & Gary Fleischman (2008). Professional Ethical Standards, Corporate Social Responsibility, and the Perceived Role of Ethics and Social Responsibility. Journal of Business Ethics 82 (3):657 - 666.
Leonidas C. Leonidou, Olga Kvasova, Constantinos N. Leonidou & Simos Chari (2013). Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics. [REVIEW] Journal of Business Ethics 112 (3):397-415.
Manuel Castelo Branco & Lúcia Lima Rodrigues (2006). Corporate Social Responsibility and Resource-Based Perspectives. Journal of Business Ethics 69 (2):111 - 132.
Soo-Yeon Kim & Hyojung Park (2011). Corporate Social Responsibility as an Organizational Attractiveness for Prospective Public Relations Practitioners. Journal of Business Ethics 103 (4):639-653.
Added to index2011-08-03
Total downloads33 ( #97,829 of 1,726,249 )
Recent downloads (6 months)4 ( #183,615 of 1,726,249 )
How can I increase my downloads?