David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Business Ethics 102 (1):47-55 (2011)
Perceptions of a firm’s stance on corporate social responsibility (CSR) are influenced by its corporate marketing efforts including branding, reputation building, and communications. The current research examines CSR from the consumer’s perspective, focusing on antecedents and consequences of perceived CSR. The findings strongly support the fact that particular cues, namely perceived financial performance and perceived quality of ethics statements, influence perceived CSR which in turn impacts perceptions of corporate reputation, consumer trust, and loyalty. Both consumer trust and loyalty were also found to reduce the perceived risk that consumers experience in buying and using products. From these significant findings, we draw several conclusions and implications, including the importance of enhancing firm focus toward its ethical commitment and long-term reputation
|Keywords||Corporate marketing Corporate social responsibility Ethics statements Stakeholders|
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References found in this work BETA
Isabelle Maignan (2001). Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison. [REVIEW] Journal of Business Ethics 30 (1):57 - 72.
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Citations of this work BETA
Salvador Ruiz de Maya, Rafaela Lardín-Zambudio & Inés López-López (2016). I Will Do It If I Enjoy It! The Moderating Effect of Seeking Sensory Pleasure When Exposed to Participatory CSR Campaigns. Frontiers in Psychology 6.
John M. T. Balmer, Shaun M. Powell & Stephen A. Greyser (2011). Explicating Ethical Corporate Marketing. Insights From the BP Deepwater Horizon Catastrophe: The Ethical Brand That Exploded and Then Imploded. [REVIEW] Journal of Business Ethics 102 (1):1-14.
George Lekakos, Pavlos Vlachos & Christos Koritos (2014). Green is Good but is Usability Better? Consumer Reactions to Environmental Initiatives in E-Banking Services. Ethics and Information Technology 16 (2):103-117.
Nick Lin-Hi & Igor Blumberg (forthcoming). The Link Between Practicing CSR and Corporate Reputation: Psychological Foundations and Managerial Implications. Journal of Business Ethics.
James Agarwal, Oleksiy Osiyevskyy & Percy M. Feldman (2015). Corporate Reputation Measurement: Alternative Factor Structures, Nomological Validity, and Organizational Outcomes. Journal of Business Ethics 130 (2):485-506.
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