Stakeholder theory and media management: Ethical framework for news company executives

Journal of Mass Media Ethics 23 (1):51 – 65 (2008)
Abstract
Contrary to stockholder theories that place the interests of profit-seeking owners above all else, stakeholder theorists argue that corporate executives have moral and ethical obligations to consider equally the interests of a wide range of stakeholders affected by the actions of a corporation. This paper argues that the stakeholder approach is particularly appropriate for the governance of news media companies and outlines an ethical framework to guide news company executives.
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