Homo economicus in the 20th century: ecriture masculine and women's work

History of the Human Sciences 10 (3):105-121 (1997)
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Abstract

In this article I argue that the dominant discourse of our day is econ omic universalism. This has translated comfortably from modernity to postmodernity. Within this discourse real differences and inequalities are homogenized by narratives such as those of choice and diversity. I shall question this in two ways: first, by borrowing from French post- structuralism to rename the discourse a 'masculine economy', and thus to invoke a 'feminine economy' both as a philosophical structure of difference and as a deliberate introduction of the body; second, by analysing economic narratives concerning women's work which tend to flatten out difference altogether or recast it as (well-advised) choice. Within this economic language game, I shall try to emphasize material differences and inequalities, in other words, I shall borrow from the language of opposition. I claim that only the asymmetrical oscillation between difference and opposition can attempt to prevent either one falling back into some kind of more or less comfortable universalism

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