Boycott Basics: Moral Guidelines for Corporate Decision Making [Book Review]

Journal of Business Ethics 84 (1):3 - 10 (2009)
When one addresses boycotts, the efforts of the Montgomery bus boycotts to end segregation likely come to mind. However, the moral merits of a boycott are not always so clearly determined and how a company reacts to a boycott can have long lasting repercussions for its public image. In this article, I will examine a number of boycotts including boycotts by the American Family Association of both Ford and Proctor & Gamble based on their advertising venue choices. In a politically and morally charged atmosphere, it can be difficult for companies to determine where their moral obligations lie while at the same time being mindful of the bottom line. I suggest a number of guidelines to aid in corporate moral decision making when faced with a boycott
Keywords advertising ethics  boycotts  corporate moral character  corporate moral censure  free speech  LGBT issues  right of exit
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Hilary Fussell Sisco (2012). When Lightning Strikes. Journal of Mass Media Ethics 27 (2):148 - 150.

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