David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 8 (12):975 - 979 (1989)
Two arcas of continuing interest to direct marketing professionals are the perceived myths and unethical practices in the field. Documentation of specific cases and more abstract discussion of these two points of interest frequently appear in the direct marketing literature (e.g. Gitlitz and Barton, 1983; Lewis, 1982; Pierce, 1985). Indeed, the Direct Marketing Association (DMA) has promulgated specific guidelines (DMA, 1985) for ethical business practices within the industry. Up to this point, however, there has been no attempt at a systematic evaluation of the perceptions of professionals in the field.Such an evaluation of these two areas of practice would appear to beg the following questions: (1) What are the major common myths which abound in direct marketing as perceived by professionals who come into direct contact with the operations of direct marketing organizations? (2) Which of these so-called myths are most requently mentioned? (3) What are the most commonly perceived unethical practices? (4) Which of these unethical practices are most frequently mentioned by direct marketing professionals? (5) To what extent do these perceived unethical practices coincide with the industry's own guidelines?
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
Bodo B. Schlegelmilch & Magdalena Öberseder (2010). Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. [REVIEW] Journal of Business Ethics 93 (1):1 - 19.
Bodo B. Schlegelmilch & Magdalena Öberseder (2010). Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. Journal of Business Ethics 93 (1):1-19.
Similar books and articles
Daulatram B. Lund (2008). Gender Differences in Ethics Judgment of Marketing Professionals in the United States. Journal of Business Ethics 77 (4):501 - 515.
Paul J. Hensel & Alan J. Dubinsky (1986). Ethical Dilemmas in Marketing: A Rationale. [REVIEW] Journal of Business Ethics 5 (1):63 - 67.
Ishmael P. Akaah (1996). The Influence of Organizational Rank and Role on Marketing Professionals' Ethical Judgments. Journal of Business Ethics 15 (6):605 - 613.
Ishmael P. Akaah (1990). Attitudes of Marketing Professionals Toward Ethics in Marketing Research: A Cross-National Comparison. [REVIEW] Journal of Business Ethics 9 (1):45 - 53.
Scott J. Vitell & Stephen J. Grove (1987). Marketing Ethics and the Techniques of Neutralization. Journal of Business Ethics 6 (6):433 - 438.
Gene R. Laczniak & Patrick E. Murphy (1991). Fostering Ethical Marketing Decisions. Journal of Business Ethics 10 (4):259 - 271.
Guijun Zhuang & Alex S. L. Tsang (2008). A Study on Ethically Problematic Selling Methods in China with a Broaden Concept of Gray-Marketing. Journal of Business Ethics 79 (1/2):85 - 101.
Scott J. Vitell & Donald L. Davis (1990). Ethical Beliefs of Mis Professionals: The Frequency and Opportunity for Unethical Behavior. [REVIEW] Journal of Business Ethics 9 (1):63 - 70.
Russell Abratt & Neale Penman (2002). Understanding Factors Affecting Salespeople's Perceptions of Ethical Behavior in South Africa. Journal of Business Ethics 35 (4):269 - 280.
Praveen Aggarwal, Rajiv Vaidyanathan & Stephen Castleberry (2012). Managerial and Public Attitudes Toward Ethics in Marketing Research. Journal of Business Ethics 109 (4):463-481.
Added to index2009-01-28
Total downloads12 ( #300,934 of 1,911,740 )
Recent downloads (6 months)1 ( #458,113 of 1,911,740 )
How can I increase my downloads?