The Paradox of Public Interest: How Serving Individual Superior Interests Fulfill Public Relations' Obligation to the Public Interest
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Mass Media Ethics 27 (1):31-45 (2012)
Since the early 20th century, advocates of public relations professionalism have mandated that practitioners serve the public interest making it an ethical standard for evaluating the morality of public relations practice. However, the field has devoted little research to determining just what it means for practitioners to serve the public interest. Most research suggests practice-oriented solutions. This article focuses what practitioners must do to serve the public interest. It reviews theories of the social contract and the public interest to identify an approach to serving the public interest that will help practitioners reconcile moral obligations to themselves, their client organizations, and the public. It concludes that combining superior individual interests with John Dewey's public philosophy will contribute to the moral development and improvement of practitioners and the public.
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References found in this work BETA
John Rawls (2009/2005). A Theory of Justice. In Steven M. Cahn (ed.), Philosophy and Rhetoric. Oxford University Press 133-135.
Immanuel Kant (1785/2002). Groundwork for the Metaphysics of Morals. Oxford University Press.
Jürgen Habermas (1991). The Structural Transformation of the Public Sphere: An Inquiry Into a Category of Bourgeois Society. The MIT Press.
Bernard Gert (1998). Morality: Its Nature and Justification. Oxford University Press.
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