Abstract

The emergence of modernity in Western thinking entails a new, radically different worldview from the past, one dominated by secular understandings of history and tradition, and of new forms of what Cochran calls “collective consciousness.” Modernity also requires a rethinking of the role of human knowledge in the world. Cochran’s aim is to explore the conceptual and linguistic underpinnings of these developments by looking at the ideas of a variety of thinkers, and by focusing in particular on the rise of the print medium, the book, as the dominant medium for recording, preserving, and disseminating thought. By modernity, Cochran means the world’s “relative disengagement from a theologically grounded view of human history”. His approach is fundamentally postmodernist, although he mentions few postmodernists in his exposition; he is inspired mainly by critical theory, especially Gramsci. He wants to challenge the traditional view of the progress of knowledge, which he believes was strongly influenced in terms of its theoretical understanding by Leibniz and Kant. This is the view that history is linear: that we are always adding to the sum total of knowledge, which inevitably opens a distinction between the present and the past; that we learn from the past, and project toward a better future. This view is fundamentally against the relativistic tendencies of the modern age, and it contributed to the emergence of several concepts that became central to our understanding of culture: the totality of human knowledge, adding to knowledge, the university as center of knowledge, the scholarly expert, the emergence of the subject, the expert informing the public, and so on.