David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 56 (2):149 - 161 (2005)
The purpose of this study is to investigate the effect of interpersonal influence on personal software piracy, also known as softlifting. A laboratory experiment with 54 subjects was conducted, in which each subject was told to participate in a software quality evaluation exercise. However, a ploy was carried out to measure the subjects intention in software piracy under different levels of group pressure and financial gains. The results are interesting. On the intention of softlifting, both group pressure and financial gains are significant determinants. The interaction of group pressure and financial gains is also significant: when group pressure is toward pirating software, financial gains is not a relevant factor; whereas when group pressure is toward purchasing, financial gains becomes a dominant factor in softlifting intention. A further survey (with 216 college students from two public universities in Taiwan) designed to investigate the relationship between consumer susceptibility to interpersonal influence (Bearden et al., 1989) and softlifting intention/behavior. A path analysis demonstrated that normative influence was related to softlifting intention, yet information influence effect was marginal. The effect of normative influence on softlifting behavior was mainly mediated by softlifting intention. Implications are also discussed.
|Keywords||conformity financial gains group pressure information ethics softlifting software piracy|
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Citations of this work BETA
Ian Phau & James Ng (2010). Predictors of Usage Intentions of Pirated Software. Journal of Business Ethics 94 (1):23 - 37.
Mateja Kos Koklic, Monika Kukar-Kinney & Irena Vida (forthcoming). Three-Level Mechanism of Consumer Digital Piracy: Development and Cross-Cultural Validation. Journal of Business Ethics.
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