The Impulse Factor: An Innovative Approach to Better Decision Making

Simon & Schuster (2009)
Origin of seekers: from caveman to cage fighters -- Impulsivity's hidden side: the secret of being directionally correct -- Eat or be eaten: what politicians have learned from primates -- Bubblology: the plague of the $76,000 flower -- Common sense of ownership -- Factoring you into your decisions -- Potential seekers: directing your innovative impulses -- Risk managers: conquering the fear of big cats -- Striking a balance.
Keywords Choice (Psychology  Impulse  Decision making
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Call number BF611.T37 2009
ISBN(s) 1439157278   9781439157275
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