The Impulse Factor: An Innovative Approach to Better Decision Making
Simon & Schuster (2009)
| Abstract | Origin of seekers: from caveman to cage fighters -- Impulsivity's hidden side: the secret of being directionally correct -- Eat or be eaten: what politicians have learned from primates -- Bubblology: the plague of the $76,000 flower -- Common sense of ownership -- Factoring you into your decisions -- Potential seekers: directing your innovative impulses -- Risk managers: conquering the fear of big cats -- Striking a balance. | |||||||||
| Keywords | Choice (Psychology Impulse Decision making | |||||||||
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| Buy the book | $11.92 direct from Amazon (21% off) Amazon page | |||||||||
| Call number | BF611.T37 2009 | |||||||||
| ISBN(s) | 1439157278 9781439157275 | |||||||||
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