The framing of corporate social responsibility and the globalization of national business systems: A longitudinal case study [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 93 (4):653 - 669 (2010)
The globalization movement in recent decades has meant rapid growth in trade, financial transactions, and cross-country ownership of economic assets. In this article, we examine how the globalization of national business systems has influenced the framing of corporate social responsibility (CSR). This is done using text analysis of CEO letters appearing in the annual reports of 15 major corporations in Sweden during a period of transformational change. The results show that the discourse about CSR in the annual reports has changed from a national and communitarian view of social responsibility (cf. a negotiated view of CSR) toward an international and individualistic view of social responsibility (cf. a self-regulating view of CSR). The article contributes theoretically (1) by adding a national–global dimension to previous conceptualizations of CSR and (2) by showing that the rise of CSR discourse and activities in the last 10 years does not have to imply an increased commitment and interest in corporate responsibility per se, only that there are increased societal expectations that corporations should develop the capability to act more independently as moral agents.
|Keywords||corporate social responsibility corporate responsibility globalization national business systems corporate annual reports CEO letters text analysis Sweden|
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References found in this work BETA
Frank G. A. De Bakker, Peter Groenewegen & Frank Den Hond (2005). A Bibliometric Analysis of 30 Years of Research and Theory on Corporate Social Responsibility and Corporate Social Performance. Business and Society 44 (3):283-317.
John Lyons (1995). Linguistic Semantics: An Introduction. Cambridge University Press.
Jamie Snider, Ronald Paul Hill & Diane Martin (2003). Corporate Social Responsibility in the 21st Century: A View From the World's Most Successful Firms. Journal of Business Ethics 48 (2):175-187.
Michael Stubbs (2001). Words and Phrases: Corpus Studies of Lexical Semantics. Blackwell Publishers.
Citations of this work BETA
Manveer Mann, Sang-Eun Byun, Hyejeong Kim & Kelli Hoggle (2013). Assessment of Leading Apparel Specialty Retailers' CSR Practices as Communicated on Corporate Websites: Problems and Opportunities. Journal of Business Ethics:1-24.
Caterina Francisco Lorenzo-Molo & Zenon Arthur Siloran Udani (2013). Bringing Back the Essence of the “S” and “R” to CSR: Understanding the Limitations of the Merchant Trade and the White Man's Burden. [REVIEW] Journal of Business Ethics 117 (1):123-136.
Siri Granum Carson, Øivind Hagen & S. Prakash Sethi (forthcoming). From Implicit to Explicit CSR in a Scandinavian Context: The Cases of HÅG and Hydro. Journal of Business Ethics.
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