Ordinary people can reason: A rhetorical case for including vernacular voices in ethical public relations practice [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 87 (4):441 - 453 (2009)
Modern public relations practices have been dominated by appeals to impulses, desires, and images that affect publics defined predominantly in demographic terms. This paper argues that abandoning basic rhetorical assumptions about the ability of ordinary people to engage in practical reason has serious ethical implications for the marketplace as well as for society in general. The study applies recent rhetorical scholarship on issues of public discourse and rhetorical culture to public relations practices, considering how rhetoric can contribute to more effective and ethical public discourse in our dominant modes of marketplace communication.
|Keywords||marketplace communication public relations rhetoric vernacular discourse Aristotle Plato Edward Bernays Freud Marvin Olasky Stuart Ewen J. Michael Sproule Gerard Hauser|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Stephen Toulmin (2003). The Uses of Argument. Cambridge University Press.
Stephen E. Toulmin (2003). The Uses of Argument. Monograph Collection (Matt - Pseudo).
Chaïm Perelman (1969). The New Rhetoric: A Treatise on Argumentation. Notre Dame, [Ind.]University of Notre Dame Press.
Citations of this work BETA
No citations found.
Similar books and articles
Yungwook Kim (2003). Ethical Standards and Ideology Among Korean Public Relations Practitioners. Journal of Business Ethics 42 (3):209 - 223.
David L. Martinson (1998). A Question of Distributive and Social Justice: Public Relations Practitioners and the Marketplace of Ideas. Journal of Mass Media Ethics 13 (3):141 – 151.
Scott Welsh (2012). Coming to Terms with the Antagonism Between Rhetorical Reflection and Political Agency. Philosophy and Rhetoric 45 (1):1-23.
Thomas H. Bivins (1987). Applying Ethical Theory to Public Relations. Journal of Business Ethics 6 (3):195 - 200.
Yi-Hui Huang (2001). Should a Public Relations Code of Ethics Be Enforced? Journal of Business Ethics 31 (3):259 - 270.
Eyun-Jung Ki, Hong-Lim Choi & Junghyuk Lee (2012). Does Ethics Statement of a Public Relations Firm Make a Difference? Yes It Does!! Journal of Business Ethics 105 (2):267-276.
David L. Martinson (1995). Ethical Public Relations Practitioners Must Not Ignore 'Public Interest'. Journal of Mass Media Ethics 10 (4):210 – 222.
Katie R. Place (2011). A Qualitative Examination of Public Relations Practitioner Ethical Decision Making and the Deontological Theory of Ethical Issues Management. Journal of Mass Media Ethics 25 (3):226-245.
Shannon A. Bowen (2010). An Overview of the Public Relations Function. Business Expert Press.
Eyun-Jung Ki, Junghyuk Lee & Hong-Lim Choi (2012). Factors Affecting Ethical Practice of Public Relations Professionals Within Public Relations Firms. Asian Journal of Business Ethics 1 (2):123 - 141.
Added to index2009-01-28
Total downloads12 ( #205,927 of 1,726,249 )
Recent downloads (6 months)5 ( #147,227 of 1,726,249 )
How can I increase my downloads?