Ordinary people can reason: A rhetorical case for including vernacular voices in ethical public relations practice [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 87 (4):441 - 453 (2009)
Modern public relations practices have been dominated by appeals to impulses, desires, and images that affect publics defined predominantly in demographic terms. This paper argues that abandoning basic rhetorical assumptions about the ability of ordinary people to engage in practical reason has serious ethical implications for the marketplace as well as for society in general. The study applies recent rhetorical scholarship on issues of public discourse and rhetorical culture to public relations practices, considering how rhetoric can contribute to more effective and ethical public discourse in our dominant modes of marketplace communication.
|Keywords||marketplace communication public relations rhetoric vernacular discourse Aristotle Plato Edward Bernays Freud Marvin Olasky Stuart Ewen J. Michael Sproule Gerard Hauser|
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References found in this work BETA
Walter Lippman (1925). The Phantom Public. Transaction Publishers.
Chaïm Perelman (1969). The New Rhetoric: A Treatise on Argumentation. Notre Dame, [Ind.]University of Notre Dame Press.
Plato (2004/2008). Gorgias. ePenguin.
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