Sustainable food consumption: Exploring the consumer “attitude – behavioral intention” gap [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jonathan Jenkins Ichikawa
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Agricultural and Environmental Ethics 19 (2):169-194 (2006)
Although public interest in sustainability increases and consumer attitudes are mainly positive, behavioral patterns are not univocally consistent with attitudes. This study investigates the presumed gap between favorable attitude towards sustainable behavior and behavioral intention to purchase sustainable food products. The impact of involvement, perceived availability, certainty, perceived consumer effectiveness (PCE), values, and social norms on consumers’ attitudes and intentions towards sustainable food products is analyzed. The empirical research builds on a survey with a sample of 456 young consumers, using a questionnaire and an experimental design with manipulation of key constructs through showing advertisements for sustainable dairy. Involvement with sustainability, certainty, and PCE have a significant positive impact on attitude towards buying sustainable dairy products, which in turn correlates strongly with intention to buy. Low perceived availability of sustainable products explains why intentions to buy remain low, although attitudes might be positive. On the reverse side, experiencing social pressure from peers (social norm) explains intentions to buy, despite rather negative personal attitudes. This study shows that more sustainable and ethical food consumption can be stimulated through raising involvement, PCE, certainty, social norms, and perceived availability.
|Keywords||attitude behavior consumer food sustainable consumption|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Tracy B. Strong (1991). Modernity and Self-Identity Self and Society in the Late Modern Age. Monograph Collection (Matt - Pseudo).
E. Melanie DuPuis (2000). Not in My Body: BGH and the Rise of Organic Milk. [REVIEW] Agriculture and Human Values 17 (3):285-295.
J. Tsalikis & M. Ortiz-Buonafina (1990). Ethical Beliefs' Differences of Males and Females. Journal of Business Ethics 9 (6):509-517.
Andrew Sikula & Adelmiro D. Costa (1994). Are Women More Ethical Than Men? Journal of Business Ethics 13 (11):859 - 871.
Ben A. Minteer, Elizabeth A. Corley & Robert E. Manning (2004). Environmental Ethics Beyond Principle? The Case for a Pragmatic Contextualism. Journal of Agricultural and Environmental Ethics 17 (2):131-156.
Citations of this work BETA
Filiep Vanhonacker, Wim Verbeke, Els van Poucke, Zuzanna Pieniak, Griet Nijs & Frank Tuyttens (2012). The Concept of Farm Animal Welfare: Citizen Perceptions and Stakeholder Opinion in Flanders, Belgium. [REVIEW] Journal of Agricultural and Environmental Ethics 25 (1):79-101.
Iain A. Davies, Zoe Lee & Ine Ahonkhai (2012). Do Consumers Care About Ethical-Luxury? Journal of Business Ethics 106 (1):37-51.
Filiep Vanhonacker, Els Van Poucke, Frank Tuyttens & Wim Verbeke (2010). Citizens' Views on Farm Animal Welfare and Related Information Provision: Exploratory Insights From Flanders, Belgium. [REVIEW] Journal of Agricultural and Environmental Ethics 23 (6):551-569.
Deirdre Shaw, Robert McMaster & Terry Newholm (2016). Care and Commitment in Ethical Consumption: An Exploration of the ‘Attitude–Behaviour Gap’. Journal of Business Ethics 136 (2):251-265.
Filiep Vanhonacker & Wim Verbeke (2014). Public and Consumer Policies for Higher Welfare Food Products: Challenges and Opportunities. [REVIEW] Journal of Agricultural and Environmental Ethics 27 (1):153-171.
Similar books and articles
Dennis Mocigemba (2006). Sustainable Computing. Poiesis and Praxis 4 (3):163-184.
Erik de Bakker & Hans Dagevos (2012). Reducing Meat Consumption in Today's Consumer Society: Questioning the Citizen-Consumer Gap. [REVIEW] Journal of Agricultural and Environmental Ethics 25 (6):877-894.
Michele Graffeo, Lucia Savadori, Katya Tentori, Nicolao Bonini & Rino Rumiati (2009). Consumer Decision in the Context of a Food Hazard: The Effect of Commitment. [REVIEW] Mind and Society 8 (1):59-76.
Jyh-Shen Chiou, Chien-yi Huang & Hsin-hui Lee (2005). The Antecedents of Music Piracy Attitudes and Intentions. Journal of Business Ethics 57 (2):161 - 174.
Luigi Cembalo, Giuseppina Migliore & Giorgio Schifani (2013). Sustainability and New Models of Consumption: The Solidarity Purchasing Groups in Sicily. [REVIEW] Journal of Agricultural and Environmental Ethics 26 (1):281-303.
Dong-Hee Shin & Hyungseung Choo (2011). Modeling the Acceptance of Socially Interactive Robotics: Social Presence in Human–Robot Interaction. Interaction Studies 12 (3):430-460.
Kenneth K. Kwong, Oliver H. M. Yau, Jenny S. Y. Lee, Leo Y. M. Sin & Alan C. B. Tse (2003). The Effects of Attitudinal and Demographic Factors on Intention to Buy Pirated CDs: The Case of Chinese Consumers. [REVIEW] Journal of Business Ethics 47 (3):223 - 235.
Alan Pomering & Sara Dolnicar (2009). Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives? [REVIEW] Journal of Business Ethics 85 (Supp. 2):285 - 301.
Caroline Josephine Doran (2009). The Role of Personal Values in Fair Trade Consumption. Journal of Business Ethics 84 (4):549 - 563.
Mei-Fang Chen, Ching-Ti Pan & Ming-Chuan Pan (2009). The Joint Moderating Impact of Moral Intensity and Moral Judgment on Consumer's Use Intention of Pirated Software. Journal of Business Ethics 90 (3):361 - 373.
Added to index2009-01-28
Total downloads170 ( #23,763 of 1,940,985 )
Recent downloads (6 months)41 ( #9,971 of 1,940,985 )
How can I increase my downloads?