The muncy–vitell consumer ethics scale: A modification and application [Book Review]

Journal of Business Ethics 62 (3):267 - 275 (2005)
This study compares college students with other adults in terms of the Muncy–Vitell (1992) consumer ethics scale. Further, the study updates the Muncy–Vitell consumer ethics scale with modifications that include rewording and the addition of new items. These new items can be grouped into three distinct categories – (1) downloading/buying counterfeit goods, (2) recycling/environmental awareness and (3) doing the right thing/doing good. The study also compares these two groups in terms of their attitude toward business. Results show that there is indeed a significant difference between these two groups in terms of ethical perceptions, but not in terms of the “recycling” items and the “doing good” items. There was also little difference between the groups in terms of their attitude toward business indicating that attitude toward business does not explain their different ethical perspectives.
Keywords Muncy-Vitell consumer ethics scale  attitude towards business  four-dimensional solution  illegal activities
Categories (categorize this paper)
DOI 10.2307/25123665
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history Request removal from index
Download options
PhilPapers Archive

Upload a copy of this paper     Check publisher's policy on self-archival     Papers currently archived: 15,890
External links
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library
References found in this work BETA

View all 11 references / Add more references

Citations of this work BETA

View all 31 citations / Add more citations

Similar books and articles

Monthly downloads

Added to index


Total downloads

43 ( #77,341 of 1,725,305 )

Recent downloads (6 months)

3 ( #210,899 of 1,725,305 )

How can I increase my downloads?

My notes
Sign in to use this feature

Start a new thread
There  are no threads in this forum
Nothing in this forum yet.