A Developmental and Systemic Perspective on Frederick's “The Evolutionary Firm and Its Moral (Dis)Contents”

Abstract
These comments on Frederick’s “The Evolutionary Firm and Its Moral (Dis)Contents” focus on two dominant themes to provide a more optimistic perspective on Frederick’s conclusions. First is the need to take a systemic orientation at the societal and ecological levels to gain a perspective on ecologizing rather than economizing. Second, is the need to take a developmental perspective, on the assumption that evolution is still occurring, and that what may be needed to get humankind to the systemic/ecologizing orientation is a higher level of awareness, greater cognitive (and moral) development than is currently prevalent
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