Consumer ethics in japan: An economic reconstruction of moral agency of japanese firms – qualitative insights from grocery/retail markets [Book Review]

Journal of Business Ethics 84 (1):29 - 44 (2009)
Abstract
The article reconstructs, in economic terms, managerial business ethics perceptions in the Japanese consumer market for fast-moving daily consumption products. An economic, three-level model of moral agency was applied that distinguishes unintentional moral agency, passive intentional moral agency and active intentional moral agency. The study took a qualitative approach and utilized as empirical research design an interview procedure. The study found that moral agency of Japanese firms mostly extended up to unintentional and intentional passive moral agency. Certain myopic managerial views were found to affect active moral agency. This leaves room for business ethics program that aim at the development of active moral agency.
Keywords Economics & moral agency/consumer ethics  three types of moral agency  Japanese consumer industry  managerial perceptions on business ethics  qualitative empirical research
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