Contrasting the behavioural business ethics approach and the institutional economic approach to business ethics: Insights from the study of quaker employers [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jonathan Jenkins Ichikawa
Jack Alan Reynolds
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Journal of Business Ethics 82 (4):835 - 850 (2008)
The article suggests that in a modern context, where value pluralism is a prevailing and possibly, even ethically desirable interaction condition, institutional economics provides a more viable business ethics than behavioural business ethics, such as Kantianism or religious ethics. The article explains how the institutional economic approach to business ethics analyses morality with regard to an interaction process, and favours non-behavioural, situational intervention with incentive structures and with capital exchange. The article argues that this approach may have to be prioritised over behavioural business ethics, which tends to analyse morality at the level of the individual and favours behavioural intervention with the individual’s value, norm and belief system, e.g. through ethical pedagogy, communicative techniques, etc. Quaker ethics is taken as an example of behavioural ethics. The article concludes that through the conceptual grounding of behavioural ethics in the economic approach, theoretical and practical limitations of behavioural ethics, as encountered in a modern context, can be relaxed. Probably only then can behavioural ethics still contribute to raising moral standards in interactions amongst the members (stakeholders) of a single firm, and equally, amongst (the stakeholders of) different firms.
|Keywords||behavioural approaches to business ethics economics & business ethics pluralism quaker industrialists stakeholder theory|
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References found in this work BETA
Bernard Arthur Owen Williams (1985). Ethics and the Limits of Philosophy. Harvard University Press.
A. Macintyre (1984). After Virtue. Tijdschrift Voor Filosofie 46 (1):169-171.
David M. Rasmussen, Jurgen Habermas, Christian Lenhardt & Shierry Weber Nicholsen (1993). Moral Consciousness and Communicative Action. Philosophical Quarterly 43 (173):571.
Max Weber, Talcott Parsons & R. H. Tawney (1930). The Protestant Ethic and the Spirit of Capitalism. Charles Scribnerr's Sons.
Citations of this work BETA
Regina Maria da Cruz Queiroz (2015). Putting Ethics and Economic Rationality Together: An Aristotelian and Philosophical Approach. Business Ethics: A European Review 24 (3):332-346.
Sigmund Wagner-Tsukamoto (2008). The Rationality-of-Ends/Market-Structure Grid: Positioning and Contrasting Different Approaches to Business Ethics. Business Ethics 17 (3):326–346.
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