Advertising agency-client attitudes towards ethical issues in political advertising
Journal of Business Ethics 36 (4) (2002)
| Abstract | Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian advertising agency executives and politicians towards ethical issues relating to political advertising. A sample of 101 advertising agency executives and 46 federal politicians were compared and some attitudinal differences were found, which could be areas of tension in the agency-client relationship. | |||||||||
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