Do traditional chinese cultural values nourish a market for pirated CDs?
Wendy W. N. Wan, Chung-Leung Luk, Oliver H. M. Yau, Alan C. B. Tse, Leo Y. M. Sin, Kenneth K. Kwong & Raymond P. M. Chow
Journal of Business Ethics (forthcoming)
| Abstract | On one hand, Chinese consumers are well known for conspicuous consumption and the adoption of luxury products and named brands. On the other hand, they also have a bad reputation for buying counterfeit products. Their simultaneous preferences for two contrasting types of product present a paradox that has not been addressed in the literature. This study attempts to present an explanation of this paradox by examining the effects of traditional Chinese cultural values and consumer values on consumers’ deontological judgment of pirated CDs and the amount of social benefits they perceive they gain from them. We interviewed 300 Hong Kong Chinese consumers, and found that face consciousness increased materialism and risk aversion, thereby producing a favorable deontological judgment of pirated CDs. Face consciousness also has a direct effect on the amount of social benefits perceived in pirated CDs. Both favorable deontological judgment and perceived social benefits contributed to a strong intention to buy pirated CDs. The results are discussed in a cultural perspective. | |||||||||
| Keywords | No keywords specified (fix it) | |||||||||
| Categories | ||||||||||
| Options |
|
|||||||||
Download options| PhilPapers Archive |
Upload a copy of this paper Check publisher's policy on self-archival Papers currently archived: 5,701 |
| External links |
 |
| Through your library | Configure |
Similar books and articlesJeroen G. J. Hasselaar (2008). Palliative Sedation Until Death: An Approach From Kant's Ethics of Virtue. Theoretical Medicine and Bioethics 29 (6):387-396.
Jyh-Shen Chiou, Chien-yi Huang & Hsin-hui Lee (2005). The Antecedents of Music Piracy Attitudes and Intentions. Journal of Business Ethics 57 (2):161 - 174.
Cheng Lu Wang & Xiaohua Lin (2009). Migration of Chinese Consumption Values: Traditions, Modernization, and Cultural Renaissance. Journal of Business Ethics 88:399 - 409.
Andrew Chan, Simon Wong & Paul Leung (1998). Ethical Beliefs of Chinese Consumers in Hong Kong. Journal of Business Ethics 17 (11):1163-1170.
Mei-Fang Chen, Ching-Ti Pan & Ming-Chuan Pan (2009). The Joint Moderating Impact of Moral Intensity and Moral Judgment on Consumer's Use Intention of Pirated Software. Journal of Business Ethics 90 (3):361 - 373.
Jane L. Hsu & Charlene W. Shiue (2008). Consumers' Willingness to Pay for Non-Pirated Software. Journal of Business Ethics 81 (4):715 - 732.
Ian Phau & James Ng (2010). Predictors of Usage Intentions of Pirated Software. Journal of Business Ethics 94 (1).
Chechen Liao, Hong-Nan Lin & Yu-Ping Liu (2010). Predicting the Use of Pirated Software: A Contingency Model Integrating Perceived Risk with the Theory of Planned Behavior. Journal of Business Ethics 91 (2):237 - 252.
Analytics
Monthly downloads |
Added to index2009-01-28Total downloads10 ( #106,301 of 549,093 )Recent downloads (6 months)0How can I increase my downloads? |
My notes
Discussion
