The Impact of Chinese Culture on Corporate Social Responsibility: The Harmony Approach [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Business Ethics 88 (3):433 - 451 (2009)
Although the history of adopting the Western Corporate Social Responsibility (CSR) concept in China spans less than 20 years, the core principles of CSR are not new and can be legitimately interpreted within traditional Chinese culture. We find that the Western CSR concepts do not adapt well to the Chinese market, because they have rarely defined the primary reason for CSR well, and the etic approach to CSR concepts does not take the Chinese reality and culture into consideration. This article resolves these problems and contributes a new definition of CSR, called here – the Harmony Approach to CSR. Simply, the Chinese harmony approach to CSR means 'respecting nature and loving people'. It is the first time CSR has been defined in relation to Confucian interpersonal harmony and Taoist harmony between man and nature. Conceptually, this definition will broaden our understanding and will fit the characteristics of the Chinese market better. The idea of incorporating cultural contexts into CSR concepts could also contribute to future CSR studies. In business practice, it will help corporations to adopt CSR on their own initiative. The proposed virtues of traditional Chinese wisdom, in particular, will guide corporations to a new way of improving their CSR performance.
|Keywords||CSR China harmony Confucian Taoism|
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Citations of this work BETA
Xingqiang Du, Wei Jian, Quan Zeng & Yingjie Du (2013). Corporate Environmental Responsibility in Polluting Industries: Does Religion Matter? Journal of Business Ethics 124 (3):1-23.
Qi Li, Wei Luo, Yaping Wang & Liansheng Wu (2013). Firm Performance, Corporate Ownership, and Corporate Social Responsibility Disclosure in China. Business Ethics 22 (1):159-173.
Lilian Miles & S. H. Goo (2013). Corporate Governance in Asian Countries: Has Confucianism Anything to Offer? Business and Society Review 118 (1):23-45.
Haina Zhang, Malcolm H. Cone, André M. Everett & Graham Elkin (2011). Aesthetic Leadership in Chinese Business: A Philosophical Perspective. [REVIEW] Journal of Business Ethics 101 (3):475-491.
Caterina Francisco Lorenzo-Molo & Zenon Arthur Siloran Udani (2013). Bringing Back the Essence of the “S” and “R” to CSR: Understanding the Limitations of the Merchant Trade and the White Man's Burden. [REVIEW] Journal of Business Ethics 117 (1):123-136.
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