The impact of personal and organizational moral philosophies on marketing exchange relationships: A simulation using the prisoner's dilemma game [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 62 (3):253 - 265 (2005)
The purpose of this research is to examine the impact of individual and firm moral philosophies on marketing exchange relationships. Personal moral philosophies range from the extreme forms of true altruists and true egoists, along with three hybrids that represent middle ground (i.e., realistic altruists, tit-for-tats, and realistic egoists). Organizational postures are defined as Ethical Paradigm, Unethical Paradigm, and Neutral Paradigm, which result in changes to personal moral philosophies and company and industry performance. The study context is a simulation of an exchange environment using a variation of the prisoners' dilemma game. A literature review is provided in the opening section, followed by details on the simulation, discussion of the results, and the implications for theory and practice
|Keywords||moral philosophies marketing exchange relationships prisoner's dilemma game|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
Cheng-Li Huang & Bao-Guang Chang (2010). The Effects of Managers' Moral Philosophy on Project Decision Under Agency Problem Conditions. Journal of Business Ethics 94 (4):595 - 611.
Similar books and articles
Kumar C. Rallapalli, Scott J. Vitell & Sheryl Szeinbach (2000). Marketers' Norms and Personal Values: An Empirical Study of Marketing Professionals. [REVIEW] Journal of Business Ethics 24 (1):65 - 75.
Scott J. Vitell (1993). Personal Values Underlying the Moral Philosophies of Marketing Professionals. Business and Professional Ethics Journal 12 (1):91-106.
Donelson R. Forsyth (1992). Judging the Morality of Business Practices: The Influence of Personal Moral Philosophies. [REVIEW] Journal of Business Ethics 11 (5-6):461 - 470.
Gene R. Laczniak & Patrick E. Murphy (1991). Fostering Ethical Marketing Decisions. Journal of Business Ethics 10 (4):259 - 271.
Tomislav Bracanovic (2002). The Referee's Dilemma. The Ethics of Scientific Communities and Game Theory. Prolegomena 1 (1):55-74.
Hugh LaFollette (1995). Morality and Personal Relationships. In Personal Relationships: Love, Identity, and Morality. Blackwell.
Ishmael P. Akaah & Daulatram Lund (1994). The Influence of Personal and Organizational Values on Marketing Professionals' Ethical Behavior. Journal of Business Ethics 13 (6):417 - 430.
Adam Nguyen & Wesley Cragg (2012). Interorganizational Favour Exchange and the Relationship Between Doing Well and Doing Good. Journal of Business Ethics 105 (1):53-68.
Lothar Philipps (1993). Artificial Morality and Artificial Law. Artificial Intelligence and Law 2 (1):51-63.
Anusorn Singhapakdi, Janet K. Marta, Kumar C. Rallapalli & C. P. Rao (2000). Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study. [REVIEW] Journal of Business Ethics 27 (4):305 - 319.
Added to index2009-01-28
Total downloads12 ( #123,057 of 1,096,601 )
Recent downloads (6 months)1 ( #258,571 of 1,096,601 )
How can I increase my downloads?