The impact of personal and organizational moral philosophies on marketing exchange relationships: A simulation using the prisoner's dilemma game [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 62 (3):253 - 265 (2005)
The purpose of this research is to examine the impact of individual and firm moral philosophies on marketing exchange relationships. Personal moral philosophies range from the extreme forms of true altruists and true egoists, along with three hybrids that represent middle ground (i.e., realistic altruists, tit-for-tats, and realistic egoists). Organizational postures are defined as Ethical Paradigm, Unethical Paradigm, and Neutral Paradigm, which result in changes to personal moral philosophies and company and industry performance. The study context is a simulation of an exchange environment using a variation of the prisoners' dilemma game. A literature review is provided in the opening section, followed by details on the simulation, discussion of the results, and the implications for theory and practice
|Keywords||moral philosophies marketing exchange relationships prisoner's dilemma game|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Jamie Snider, Ronald Paul Hill & Diane Martin (2003). Corporate Social Responsibility in the 21st Century: A View From the World's Most Successful Firms. Journal of Business Ethics 48 (2):175-187.
Sean Valentine & Tim Barnett (2002). Ethics Codes and Sales Professionals' Perceptions of Their Organizations' Ethical Values. Journal of Business Ethics 40 (3):191 - 200.
Patricia C. Kelley & Dawn R. Elm (2003). The Effect of Context on Moral Intensity of Ethical Issues: Revising Jones's Issue-Contingent Model. [REVIEW] Journal of Business Ethics 48 (2):139 - 154.
Ronald Paul Hill, Debra Stephens & Iain Smith (2003). Corporate Social Responsibility: An Examination of Individual Firm Behavior. Business and Society Review 108 (3):339-364.
Joseph A. Bellizzi & Ronald W. Hasty (2003). Supervising Unethical Sales Force Behavior: How Strong Is the Tendency to Treat Top Sales Performers Leniently? [REVIEW] Journal of Business Ethics 43 (4):337 - 351.
Citations of this work BETA
Cheng-Li Huang & Bao-Guang Chang (2010). The Effects of Managers' Moral Philosophy on Project Decision Under Agency Problem Conditions. Journal of Business Ethics 94 (4):595 - 611.
Cheng-Li Huang & Bao-Guang Chang (2010). The Effects of Managers’ Moral Philosophy on Project Decision Under Agency Problem Conditions. Journal of Business Ethics 94 (4):595-611.
Similar books and articles
Kumar C. Rallapalli, Scott J. Vitell & Sheryl Szeinbach (2000). Marketers' Norms and Personal Values: An Empirical Study of Marketing Professionals. [REVIEW] Journal of Business Ethics 24 (1):65 - 75.
Lothar Philipps (1993). Artificial Morality and Artificial Law. Artificial Intelligence and Law 2 (1):51-63.
Adam Nguyen & Wesley Cragg (2012). Interorganizational Favour Exchange and the Relationship Between Doing Well and Doing Good. Journal of Business Ethics 105 (1):53-68.
Ishmael P. Akaah & Daulatram Lund (1994). The Influence of Personal and Organizational Values on Marketing Professionals' Ethical Behavior. Journal of Business Ethics 13 (6):417 - 430.
Hugh LaFollette (1995). Morality and Personal Relationships. In Personal Relationships: Love, Identity, and Morality. Blackwell
Tomislav Bracanovic (2002). The Referee's Dilemma. The Ethics of Scientific Communities and Game Theory. Prolegomena 1 (1):55-74.
Gene R. Laczniak & Patrick E. Murphy (1991). Fostering Ethical Marketing Decisions. Journal of Business Ethics 10 (4):259 - 271.
Donelson R. Forsyth (1992). Judging the Morality of Business Practices: The Influence of Personal Moral Philosophies. [REVIEW] Journal of Business Ethics 11 (5-6):461 - 470.
Scott J. Vitell (1993). Personal Values Underlying the Moral Philosophies of Marketing Professionals. Business and Professional Ethics Journal 12 (1):91-106.
Anusorn Singhapakdi, Janet K. Marta, Kumar C. Rallapalli & C. P. Rao (2000). Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study. [REVIEW] Journal of Business Ethics 27 (4):305 - 319.
Added to index2009-01-28
Total downloads17 ( #203,283 of 1,789,829 )
Recent downloads (6 months)1 ( #420,670 of 1,789,829 )
How can I increase my downloads?