The impact of personal and organizational moral philosophies on marketing exchange relationships: A simulation using the prisoner's dilemma game [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 62 (3):253 - 265 (2005)
The purpose of this research is to examine the impact of individual and firm moral philosophies on marketing exchange relationships. Personal moral philosophies range from the extreme forms of true altruists and true egoists, along with three hybrids that represent middle ground (i.e., realistic altruists, tit-for-tats, and realistic egoists). Organizational postures are defined as Ethical Paradigm, Unethical Paradigm, and Neutral Paradigm, which result in changes to personal moral philosophies and company and industry performance. The study context is a simulation of an exchange environment using a variation of the prisoners' dilemma game. A literature review is provided in the opening section, followed by details on the simulation, discussion of the results, and the implications for theory and practice
|Keywords||moral philosophies marketing exchange relationships prisoner's dilemma game|
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References found in this work BETA
Jamie Snider, Ronald Paul Hill & Diane Martin (2003). Corporate Social Responsibility in the 21st Century: A View From the World's Most Successful Firms. Journal of Business Ethics 48 (2):175-187.
Sean Valentine & Tim Barnett (2002). Ethics Codes and Sales Professionals' Perceptions of Their Organizations' Ethical Values. Journal of Business Ethics 40 (3):191 - 200.
Patricia C. Kelley & Dawn R. Elm (2003). The Effect of Context on Moral Intensity of Ethical Issues: Revising Jones's Issue-Contingent Model. [REVIEW] Journal of Business Ethics 48 (2):139 - 154.
Ronald Paul Hill, Debra Stephens & Iain Smith (2003). Corporate Social Responsibility: An Examination of Individual Firm Behavior. Business and Society Review 108 (3):339-364.
Johannes Brinkmann (2002). Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies. Journal of Business Ethics 41 (1-2):159 - 177.
Citations of this work BETA
Cheng-Li Huang & Bao-Guang Chang (2010). The Effects of Managers' Moral Philosophy on Project Decision Under Agency Problem Conditions. Journal of Business Ethics 94 (4):595 - 611.
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