David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 11 (10):753 - 760 (1992)
A growing public concern regarding ethical business conduct has stimulated marketing research in the ethics area. This study is the first empirical research to investigate the relationship between a code of ethics and sales force behavior. The findings present preliminary evidence that a well communicated code of ethics may be related to ethical sales force behavior. Furthermore, it appears that a sales force that is employed in such an environment can be profiled as being relatively high in job performance and receiving equally high satisfaction from their positions. Suggestions are made for future research and recommendations are offered for marketing practitioners.
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Citations of this work BETA
N. Leila Trapp (2011). Staff Attitudes to Talking Openly About Ethical Dilemmas: The Role of Business Ethics Conceptions and Trust. [REVIEW] Journal of Business Ethics 103 (4):543-552.
Muel Kaptein (2011). Toward Effective Codes: Testing the Relationship with Unethical Behavior. [REVIEW] Journal of Business Ethics 99 (2):233 - 251.
William Kline (2012). Hume's Theory of Business Ethics Revisited. Journal of Business Ethics 105 (2):163-174.
Jay P. Mulki, Jorge Fernando Jaramillo & William B. Locander (2009). Critical Role of Leadership on Ethical Climate and Salesperson Behaviors. Journal of Business Ethics 86 (2):125 - 141.
Mario Fernando, Shyamali Dharmage & Shamika Almeida (2008). Ethical Ideologies of Senior Australian Managers: An Empirical Study. [REVIEW] Journal of Business Ethics 82 (1):145 - 155.
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