David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 11 (10):753 - 760 (1992)
A growing public concern regarding ethical business conduct has stimulated marketing research in the ethics area. This study is the first empirical research to investigate the relationship between a code of ethics and sales force behavior. The findings present preliminary evidence that a well communicated code of ethics may be related to ethical sales force behavior. Furthermore, it appears that a sales force that is employed in such an environment can be profiled as being relatively high in job performance and receiving equally high satisfaction from their positions. Suggestions are made for future research and recommendations are offered for marketing practitioners.
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Citations of this work BETA
Muel Kaptein & Mark S. Schwartz (2008). The Effectiveness of Business Codes: A Critical Examination of Existing Studies and the Development of an Integrated Research Model. [REVIEW] Journal of Business Ethics 77 (2):111 - 127.
Robert C. Ford & Woodrow D. Richardson (1994). Ethical Decision Making: A Review of the Empirical Literature. [REVIEW] Journal of Business Ethics 13 (3):205 - 221.
Betsy Stevens (2008). Corporate Ethical Codes: Effective Instruments for Influencing Behavior. [REVIEW] Journal of Business Ethics 78 (4):601 - 609.
Muel Kaptein (2011). Toward Effective Codes: Testing the Relationship with Unethical Behavior. [REVIEW] Journal of Business Ethics 99 (2):233 - 251.
Mark S. Schwartz (2004). Effective Corporate Codes of Ethics: Perceptions of Code Users. [REVIEW] Journal of Business Ethics 55 (4):323 - 343.
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