David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Business Ethics 58 (4):281 - 294 (2005)
This paper reports on the results from two studies that were conducted eight years apart with different respondents. The studies examined the role of the Mere Exposure Effect on ethical tolerance or acceptability of particular business decisions. The results from Study 1 show there is a significant difference in ethical judgment for 12 out of 16 vignettes between those who have been exposed to such situations compared to those who have not been exposed to them. In those 12 situations, those who have been exposed to such situations adopted a more tolerant stance toward the ethically questionable behavior. The results from Study 2 show there is a significant difference in ethical judgment for 9 out of 16 vignettes between those who have been exposed to such situations compared to those who have not been exposed to them. Again, in those nine situations, those who have been exposed to such situations adopted a more tolerant stance toward the ethically questionable behavior. Interestingly, the 9 situations in Study 2 were 9 of the 12 situations found to be significant in Study 1, and in the same direction, suggesting that we have found consistency in our findings and support for the Mere Exposure Effect. Implications are provided for both higher education and practitioners.
|Keywords||ethical judgment prior exposure affect mere exposure effect|
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William James (1890). The Principles of Psychology. Dover Publications.
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Citations of this work BETA
John R. Sparks & Yue Pan (2010). Ethical Judgments in Business Ethics Research: Definition, and Research Agenda. [REVIEW] Journal of Business Ethics 91 (3):405 - 418.
Joseph A. McKinney, Tisha L. Emerson & Mitchell J. Neubert (2010). The Effects of Ethical Codes on Ethical Perceptions of Actions Toward Stakeholders. Journal of Business Ethics 97 (4):505 - 516.
Olena Vynoslavska, Joseph A. McKinney, Carlos W. Moore & Justin G. Longenecker (2005). Transition Ethics: A Comparison of Ukrainian and United States Business Professionals. [REVIEW] Journal of Business Ethics 61 (3):283 - 299.
Debra R. Comer & Gina Vega (2008). Using the PET Assessment Instrument to Help Students Identify Factors That Could Impede Moral Behavior. Journal of Business Ethics 77 (2):129 - 145.
John R. Sparks & Yue Pan (2010). Ethical Judgments in Business Ethics Research: Definition, and Research Agenda. Journal of Business Ethics 91 (3):405-418.
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