Corporate philanthropy, criminal activity, and firm reputation: Is there a link? [Book Review]

Journal of Business Ethics 26 (4):341 - 350 (2000)
Abstract
This study examined the influence of corporate giving programs on the link between certain categories of corporate crime and corporate reputation. Specifically, firms that violate EPA and OSHA regulations should, to some extent, experience a decline in their reputations, while firms that contribute to charitable causes should see their reputations enhanced. The results of this study support both of these contentions. Further, the results suggest that corporate giving significantly moderates the link between the number of EPA and OSHA violations committed by a firm and its reputation. Thus, while a firm's reputation can be diminished through its violation of various government regulations, the extent of the decline in reputation may be significantly reduced through charitable giving.
Keywords corporate philanthropy  corporate reputation  criminal activity  interactions
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