Philosophy meets the social sciences: The nature of humanity in the public arena

Journal of Mass Media Ethics 16 (2 & 3):99 – 120 (2001)
Abstract
Using a base of philosophical athropology, this article suggests that an ethical analysis of persuasion must include not just the logic human response, but culture and experience as well. The authors propose potential maxims for ethical behavior in advertising and public relations and applies them to two case studies, political advertising and the Bridgestone/Firestone controversy.
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