David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 94 (1):39 - 52 (2010)
This article examines whether the likelihood and amount of firm charitable giving in response to catastrophic events are related to firm advertising intensity, and whether industry competition level moderates this relationship. Using data on Chinese firms’ philanthropic response to the 2008 Sichuan earthquake, we find that firm advertising intensity is positively associated with both the probability and the amount of corporate giving. The results also indicate that this positive advertising intensity-philanthropic giving relationship is stronger in competitive industries, and firms in competitive industries are more likely to donate. This study thus provides evidence suggesting that even in the wake of catastrophic events, corporate philanthropic giving is strategic.
|Keywords||advertising intensity catastrophic events corporate philanthropy corporate social responsibility industry competition level|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
C. Chen Jennifer, M. Patten Dennis & W. Roberts Robin (2008). Corporate Charitable Contributions: A Corporate Social Performance or Legitimacy Strategy? Journal of Business Ethics 82 (1).
William Crampton & Dennis Patten (2008). Social Responsiveness, Profitability and Catastrophic Events: Evidence on the Corporate Philanthropic Response to 9/11. [REVIEW] Journal of Business Ethics 81 (4):863 - 873.
Louis H. Amato & Christie H. Amato (2012). Retail Philanthropy: Firm Size, Industry, and Business Cycle. [REVIEW] Journal of Business Ethics 107 (4):435-448.
Louis H. Amato & Christie H. Amato (2007). The Effects of Firm Size and Industry on Corporate Giving. Journal of Business Ethics 72 (3):229 - 241.
Leland Campbell, Charles S. Gulas & Thomas S. Gruca (1999). Corporate Giving Behavior and Decision-Maker Social Consciousness. Journal of Business Ethics 19 (4):375 - 383.
Robert J. Williams & J. Douglas Barrett (2000). Corporate Philanthropy, Criminal Activity, and Firm Reputation: Is There a Link? [REVIEW] Journal of Business Ethics 26 (4):341 - 350.
Robert C. Padgett & Jose I. Galan (2010). The Effect of R&D Intensity on Corporate Social Responsibility. Journal of Business Ethics 93 (3):407 - 418.
Ailian Gan (2006). The Impact of Public Scrutiny on Corporate Philanthropy. Journal of Business Ethics 69 (3):217 - 236.
Jennifer C. Chen, Dennis M. Patten & Robin W. Roberts (2008). Corporate Charitable Contributions: A Corporate Social Performance or Legitimacy Strategy? [REVIEW] Journal of Business Ethics 82 (1):131 - 144.
Added to index2009-11-07
Total downloads9 ( #126,642 of 1,008,547 )
Recent downloads (6 months)1 ( #64,735 of 1,008,547 )
How can I increase my downloads?