Ostensibly a discussion about love, the debate in the Phaedrus also encompasses the art of rhetoric and how it should be practised. This new edition contains an introductory essay outlining the argument of the dialogue as a whole and Plato's arguments about rhetoric and eros in particular. The Introduction also considers Plato's style and offers an account of the reception of the dialogue from its composition to the twentieth century. A new Greek text of the dialogue is accompanied by a (...) select textual apparatus. The greater part of the book consists of a Commentary, which elucidates the text and makes clear how Plato achieves his philosophical and literary objectives. Primarily intended for advanced undergraduates and graduate students of ancient Greek literature and philosophy, it will also benefit scholars who want an up-to-date account of how to understand the text, argument, style and background of the work. (shrink)

With a masterful sense of the place of rhetoric in both thought and practice and an ear attuned to the clarity, natural simplicity, and charm of Plato's Greek prose, James H. Nichols Jr., offers precise yet unusually readable translations of two great Platonic dialogues on rhetoric. The Gorgias presents an intransigent argument that justice is superior to injustice: To the extent that suffering an injustice is preferable to committing an unjust act. The dialogue contains some of Plato's most significant and (...) famous discussions of major political themes, and focuses dramatically and with unrivaled intensity on Socrates as a political thinker and actor. Featuring some of Plato's most soaringly lyrical passages, the Phaedrus investigates the soul's erotic longing and its relationship to the whole cosmos, as well as inquiring into the nature of rhetoric and the problem of writing. Nichols's attention to dramatic detail brings the dialogues to life. Plato's striking variety in conversational address is carefully reproduced, as is alteration in tone and implication even in the short responses. The translations render references to the gods accurately and non-monotheistically for the first time, and include a fascinating variety of oaths and invocations. A general introduction on rhetoric from the Greeks to the present shows the problematic relation of rhetoric to philosophy and politics, states the themes that unite the two dialogues, and outlines interpretive suggestions that are then developed more fully for each dialogue. The twin dialogues reveal both the private and the political rhetoric emphatic in Plato's philosophy, yet often ignored in commentaries on it. Nichols believes that Plato's thought on rhetoric has been largely misunderstood, and he uses his translations as an opportunity to reconstruct the classical position on right relations between thought and public activity. (shrink)

Gorgias ist - nach Umfang und Gehalt - einer der großen Dialoge Platons. In den Diskussionen des Sokrates geht es um das Verhältnis von Rhetorik, Macht, Gerechtigkeit und Glück, um die Beziehung zwischen der Lust und dem Guten und um die Frage nach der richtigen Lebensführung. Aus Kritik an den Politikern Athens entwickelt Platon Thesen einer guten und richtigen Politik. Ein Schlussmythos bestätigt die von Sokrates vertretenen Grundsätze. Die Übersetzung gibt Inhalt und Sprachduktus des Originals in zeitgemäßem Deutsch möglichst getreu (...) wieder. Der Kommentar ist so gestaltet, dass er auch für Leser ohne Griechischkenntnisse verständlich ist. Er enthält Erklärungen zum Inhalt, zur (philosophischen Fach-) Sprache und literarischen Gestaltung und stellt Bezüge her zu den anderen Schriften Platons sowie zu thematisch einschlägigen Aussagen von Autoren des 5. und 4. Jahrhunderts v. Chr. (shrink)

As critic, Kenneth Burke's preoccupations were at the beginning purely esthetic and literary; but afterCounter-Statement(1931), he began to discriminate a ...

A serious retardant to development of a specifically public relations (PR) ethical philosophy is the tendency to retain a commitment uniquely journalistic? objectivity. Ivy Lee and Edward Bernays offered two ethical options or imperatives, based on objectivity or on advocacy. Public relations must accept a commitment to the ethics of persuasion in order to reduce a crippling inferiority complex and advance understanding of the profession by its practitioners as well as the public.

A framework is introduced consisting of five baselines of ethical justification for professional persuasive communications. The models provide a conceptual structure by which to identify and analyze the ethical reasoning, underlying justifications, motivations, and decision making in professional persuasive practices. Although the emphasis of this article is on defining the constructs, their ethical soundness as justification for persuasive practices and their usefulness in establishing direction and methodologies for research in persuasive also are addressed.