Abstract I argue for a form of particularism from a reading of Wittgenstein's critique of the idea that word use is governed by rules. In place of the idea that word use is driven by rules, I show how the patterns of word use, in virtue of which we express our reasons, emerge from our ongoing practice, including our practice of seeing things as similar. I argue that the notion of seeing the similarities is primitive for Wittgenstein. The remark, ?this (...) and similar things are called ?games?? does not signal a form of ignorance. It signals the constitutive role that speakers, as judges, have to play in the metaphysics of the patterns of word use. (shrink)