Search results for 'A. R. Pratkanis' (try it on Scholar)

  1.  48
    Anthony G. Greenwald, E. Spangenberg, A. R. Pratkanis & J. Eskenazi (1991). Double Blind Tests of Subliminal Self-Help Audiotapes. Psychological Science.
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  2. A. R. Pratkanis & Anthony G. Greenwald (1988). Recent Perspectives on Unconscious Processing: Still No Marketing Applications. Psychology and Marketing 5:337-53.
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  3.  6
    Anthony R. Pratkanis, Under What Conditions Does Theory Obstruct Research Progress?
    Researchers display confirmation bias when they persevere by revising procedures until obtaining a theory-predicted result. This strategy produces findings that are overgeneralized in avoidable ways, and this in turn binders successful applications. (The 40-year history of an attitude-change phenomenon.
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