Search results for 'Advertising Bibliography' (try it on Scholar)

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  1. Velma Newton (1982). Lawyers, Should Thou Advertise?: A Bibliography of Materials on Legal Ethics and Lawyer Advertising. Faculty of Law Library, University of the West Indies.
     
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  2.  24
    Ran Zhang, Jigao Zhu, Heng Yue & Chunyan Zhu (2010). Corporate Philanthropic Giving, Advertising Intensity, and Industry Competition Level. Journal of Business Ethics 94 (1):39 - 52.
    This article examines whether the likelihood and amount of firm charitable giving in response to catastrophic events are related to firm advertising intensity, and whether industry competition level moderates this relationship. Using data on Chinese firms’ philanthropic response to the 2008 Sichuan earthquake, we find that firm advertising intensity is positively associated with both the probability and the amount of corporate giving. The results also indicate that this positive advertising intensity-philanthropic giving relationship is stronger (...)
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  3.  40
    Ker-Tah Hsu (2012). The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence From the Life Insurance Industry in Taiwan. [REVIEW] Journal of Business Ethics 109 (2):189-201.
    This study investigates the persuasive advertising and informative advertising effects of CSR initiatives on corporate reputation and brand equity based on the evidence from the life insurance industry in Taiwan. The study finds, first, policyholders’ perceptions concerning the CSR initiatives of life insurance companies have positive effects on customer satisfaction, corporate reputation, and brand equity. Second, the advertising effects of the CSR initiatives on corporate reputation are only informative. Third, the impacts of CSR initiatives on brand equity (...)
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  4.  19
    Gergely Nyilasy, Harsha Gangadharbatla & Angela Paladino (2013). Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions. [REVIEW] Journal of Business Ethics 125 (4):1-15.
    The current study investigates the effects of green advertising and a corporation’s environmental performance on brand attitudes and purchase intentions. A 3 × 3 (firm’s environmental performance and its advertising efforts as independent variables) experiment using n = 302 subjects was conducted. Results indicate that the negative effect of a firm’s low performance on brand attitudes becomes stronger in the presence of green advertising compared to general corporate advertising and no advertising. Further, when the firm’s (...)
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  5.  12
    Nancy K. Keith, Charles E. Pettijohn & Melissa S. Burnett (2003). An Empirical Evaluation of the Effect of Peer and Managerial Ethical Behaviors and the Ethical Predispositions of Prospective Advertising Employees. Journal of Business Ethics 48 (3):251-265.
    An advertising firm''s ethical culture (as defined by the firm''s managerial and peer ethical behaviors) may affect the employees'' comfort levels and ethical behaviors. In this research, scenarios were used to describe advertising firms with various ethical cultures. Respondents'' perceived comfort levels in working for the firms described in the scenarios and the respondents'' behavioral intentions when faced with various advertising situations were assessed. Results of the study indicate that peer ethical behavior exerts a strong influence on (...)
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  6. Aysen Bakir & Scott J. Vitell (2010). The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint. [REVIEW] Journal of Business Ethics 91 (2):299 - 311.
    The children’s market has become significantly more important to marketers in recent years. They have been spending increasing amounts on advertising, particularly of food and beverages, to reach this segment. At the same time, there is a critical debate among parents, government agencies, and industry experts as to the ethics of food advertising practices aimed toward children. The␣present study examines parents’ ethical views of food advertising targeting children. Findings indicate that parents’ beliefs concerning at (...)
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  7.  71
    Andrew Sneddon (2001). Advertising and Deep Autonomy. Journal of Business Ethics 33 (1):15 - 28.
    Concerns about advertising take one of two forms. Some people are worried that advertising threatens autonomous choice. Others are worried not about autonomy but about the values spread by advertising as a powerful institution. I suggest that this bifurcation stems from misunderstanding autonomy. When one turns from autonomous choice to autonomy of persons, or what is often glossed as self-rule, then one has reason to think that advertising poses a moral problem of a sort so far (...)
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  8.  16
    Belinda Reeve (2013). Private Governance, Public Purpose? Assessing Transparency and Accountability in Self-Regulation of Food Advertising to Children. Journal of Bioethical Inquiry 10 (2):149-163.
    Reducing non-core food advertising to children is an important priority in strategies to address childhood obesity. Public health researchers argue for government intervention on the basis that food industry self-regulation is ineffective; however, the industry contends that the existing voluntary scheme adequately addresses community concerns. This paper examines the operation of two self-regulatory initiatives governing food advertising to children in Australia, in order to determine whether these regulatory processes foster transparent and accountable self-regulation. The paper concludes that while (...)
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  9.  49
    Sean A. Weaver & Michael C. Morris (2005). Risks Associated with Genetic Modification: – An Annotated Bibliography of Peer Reviewed Natural Science Publications. [REVIEW] Journal of Agricultural and Environmental Ethics 18 (2):157-189.
    We present an annotated bibliography of peer reviewed scientific research highlighting the human health, animal welfare, and environmental risks associated with genetic modification. Risks associated with the expression of the transgenic material include concerns over resistance and non-target effects of crops expressing Bt toxins, consequences of herbicide use associated with genetically modified herbicide-tolerant plants, and transfer of gene expression from genetically modified crops through vertical and horizontal gene transfer. These risks are not connected to the technique of genetic modification (...)
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  10.  1
    Paula A. Treichler (2014). “When Pirates Feast … Who Pays?” Condoms, Advertising, and the Visibility Paradox, 1920s and 1930s. Journal of Bioethical Inquiry 11 (4):479-505.
    For most of the 20th century, the condom in the United States was a cheap, useful, but largely unmentionable product. Federal and state statutes prohibited the advertising and open display of condoms, their distribution by mail and across state lines, and their sale for the purpose of birth control; in some states, even owning or using condoms was illegal. By the end of World War I, condoms were increasingly acceptable for the prevention of sexually transmitted disease, but their unique (...)
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  11.  36
    Earl W. Spurgin (2003). What's Wrong with Computer-Generated Images of Perfection in Advertising? Journal of Business Ethics 45 (3):257 - 268.
    Advertisers often use computers to create fantastic images. Generally, these are perfectly harmless images that are used for comic or dramatic effect. Sometimes, however, they are problematic human images that I call computer-generated images of perfection. Advertisers create these images by using computer technology to remove unwanted traits from models or to generate entire human bodies. They are images that portray ideal human beauty, bodies, or looks. In this paper, I argue that the use of such images is unethical. I (...)
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  12.  40
    Richard F. Beltramini (2006). Consumer Believability of Information in Direct-to-Consumer (DTC) Advertising of Prescription Drugs. Journal of Business Ethics 63 (4):333 - 343.
    Direct to consumer (DTC) advertising has attracted significant research attention, yet none has focused on empirical assessments of its overall impact on U.S. consumers nationally, and tying assessment to relevant behavioral outcomes. This paper addresses the ethical issue of DTC advertising providing a balance of product and risk information that is both understandable and believable, and contributes direction to those exploring this phenomenon.
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  13.  5
    Bernd Buldt (2016). Johannes von Kries: A Bio-Bibliography. Journal for General Philosophy of Science / Zeitschrift für Allgemeine Wissenschaftstheorie 47 (1):217-235.
    A short biography of Johannes von Kries, followed by a bibliography of his works, containing more than 70 previously unknown works.
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  14.  42
    R. Stephen Parker & Charles E. Pettijohn (2003). Ethical Considerations in the Use of Direct-to-Consumer Advertising and Pharmaceutical Promotions: The Impact on Pharmaceutical Sales and Physicians. [REVIEW] Journal of Business Ethics 48 (3):279-290.
    The influence of direct-to-consumer advertising and physician promotions are examined in this study. We further examine some of the ethical issues which may arise when physicians accept promotional products from pharmaceutical companies. The data revealed that direct-to-consumer advertising is likely to increase the request rates of both the drug category and the drug brand choices, as well as the likelihood that those drugs will be prescribed by physicians. The data further revealed that the majority of responding physicians were (...)
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  15.  47
    Uvonne Lau (2005). Is Banning Direct to Consumer Advertising of Prescription Medicine Justified Paternalism? Journal of Bioethical Inquiry 2 (2):69-74.
    New Zealand is one of two OECD countries in the world where direct-to-consumer advertising of prescription medicine (DTCA-PM) is permitted. Increase in such activity in recent years has resulted in a disproportionate increase in dispensary volume of heavily advertised medicines. Concern for the potential harm to healthcare consumers and the public healthcare system has prompted the medical profession to call for a ban on DTCA-PM as the best way of protecting the public interest. Such blanket prohibition however also interferes (...)
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  16.  18
    Richard Oxenberg, The Lure of the Advertising Image: A Platonic Analysis.
    Sut Jhally begins his essay “Advertising at the Edge of the Apocalypse” with the following provocative claim: “20th century advertising is the most powerful and sustained system of propaganda in human history and its cumulative effects, unless quickly checked, will be responsible for destroying the world as we know it.” Jhally argues that the advertising industry, in fostering an association between human aspiration and desire for consumable goods, creates an artificial demand for such goods that is, at (...)
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  17.  40
    Pepijn K. C. van de Pol & Frank G. A. de Bakker (2010). Direct-to-Consumer Advertising of Pharmaceuticals as a Matter of Corporate Social Responsibility? Journal of Business Ethics 94 (2):211-224.
    Direct-to-consumer advertising (DTCA) of prescription drugs has been a heavily contested issue over the past decade, touching on several issues of responsibility facing the pharmaceutical industry. Much research has been conducted on DTCA, but hardly any studies have discussed this topic from a corporate social responsibility (CSR) perspective. In this article, we use several elements of CSR, emphasising consumer autonomy and safety, to analyse differences in DTCA practices within two different policy contexts, the United States of America and the (...)
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  18.  60
    Fred K. Beard (2003). College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences. Journal of Business Ethics 48 (3):217-228.
    Little research has focused on college students'' attitudes toward advertising''s ethical, economic, and social consequences over the last two decades. Exploring and tracking the attitudes of college students toward advertising is important, however, for several reasons. College students represent an important segment of consumers for many marketers, negative attitudes toward advertising on the part of college students could lead to their support for restrictive regulation in the future, and there are potentially negative consequences concerning the effects of (...)
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  19.  28
    Kim-Shyan Fam, David S. Waller & Zhilin Yang (2009). Addressing the Advertising of Controversial Products in China: An Empirical Approach. [REVIEW] Journal of Business Ethics 88 (1):43 - 58.
    China is a country that has undertaken a great transformation since the late 1970' s, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which (...)
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  20.  19
    Carla C. J. M. Millar & Chong Ju Choi (2003). Advertising and Knowledge Intermediaries: Managing the Ethical Challenges of Intangibles. [REVIEW] Journal of Business Ethics 48 (3):267-277.
    In today''s business environment, the knowledge-based society, globalisation, and information and communication technologies (ICT) have increased the role of "intangible" values of assets and resources for all industries. As a result there is an increased role for knowledge intermediaries; one of these, advertising, plays an important role in affecting consumer choice and knowledge. Ethical issues which arise for traditional purveyors of intangibility – cultural industries such as art, music, or film, spread to advertising. Building on our perspective of (...)
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  21.  34
    Massimo Baldi (2013). Wittgenstein and Aesthetics: A Bibliography. Aisthesis. Pratiche, Linguaggi E Saperi Dell’Estetico 6 (1):307-322.
    In these pages the reader will find a bibliography whose subject is the relationship between Wittgenstein’s Work and Aesthetics in the range of years 1960-2012.
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  22.  11
    Delia Cristina Balaban (2010). Myths, Archetypes And Stereotypes In Contemporary Romanian Advertising Communication. Journal for the Study of Religions and Ideologies 9 (26):244-248.
    Review of Mădălina Moraru, Mit și publicitate (Myth and advertising) (Bucharest: Nemira, 2009).
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  23.  27
    Massimo Baldini (2013). Wittgenstein and Aesthetics: A Bibliography. Aisthesis. Pratiche, Linguaggi E Saperi Dell’Estetico 6 (1):307-322.
    In these pages the reader will find a bibliography whose subject is the relationship between Wittgenstein’s Work and Aesthetics in the range of years 1960-2012.
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  24.  7
    Jan Zygmunt & Robert Purdy (2014). Adolf Lindenbaum: Notes on His Life, with Bibliography and Selected References. Logica Universalis 8 (3-4):285-320.
    Notes on the life of Adolf Lindenbaum, a complete bibliography of his published works, and selected references to his unpublished results.
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  25.  5
    Mihaela Frunza (2015). Advertising, Gender Stereotypes and Religion. A Perspective From the Philosophy of Communication. Journal for the Study of Religions and Ideologies 14 (40):72-91.
    Feminist authors claim that many of the advertising messages are promoting stereotypical images of the genders. However, if in social sciences, gender stereotypes have been facilitated and enforced by religious ideologies, the connections between gender stereotypes in advertising and religious ideologies remain to be investigated. The purpose of this paper is to analyze these connections. Using the tools and methods of philosophy of communication, the paper attempts to emphasize a double discourse of advertising: an external one that (...)
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  26.  10
    Catherine A. Womack (2013). Ethical and Epistemic Issues in Direct-to-Consumer Drug Advertising: Where is Patient Agency? [REVIEW] Medicine, Health Care and Philosophy 16 (2):275-280.
    Arguments for and against direct-to-consumer drug advertising (DTCA) center on two issues: (1) the epistemic effects on patients through access to information provided by the ads; and (2) the effects of such information on patients’ abilities to make good choices in the healthcare marketplace. Advocates argue that DTCA provides useful information for patients as consumers, including information connecting symptoms to particular medical conditions, information about new drug therapies for those conditions. Opponents of DTCA point out substantial omissions in information (...)
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  27.  8
    Siv Skard & Helge Thorbjørnsen (2013). Is Publicity Always Better Than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility. Journal of Business Ethics 124 (1):1-12.
    Previous studies on corporate social responsibility (CSR) communication suggest that firms’ social initiatives should be communicated through third-party, non-corporate sources because they are perceived as unbiased and therefore reduce consumer skepticism. In this article, we extend existing research by showing that source effects in the communication of social sponsorships are contingent on the brand’s pre-existing reputation. We argue that the congruence between the credibility and trustworthiness of the message source and the brand helps predict consumer responses to a social sponsorship. (...)
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  28.  10
    Raluca Galos (2011). Advertising. From Strategic Planning to Media Implementation. Journal for the Study of Religions and Ideologies 9 (27):356-361.
    Review of Delia Cristina Balaban, Advertising. From Strategic Planning to Media Implementation, (Iaşi: Polirom, 2009).
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  29.  11
    Madalina Moraru (2013). Reshaping American Identity Through Advertising. Standardization Vs. Localization. Journal for the Study of Religions and Ideologies 12 (35):39-62.
    Our study focuses on the impact of American advertising on local consumers and industry and discusses the relationship between standardization and localization on the global market. Although America seems to be a hybridized, ‘McDonald-ized’ reality, it is in fact grounded on a multicultural and social mix that deems it highly recognizable. Consequently, we argue that reconstructing American identity means sharing similar values with other cultural spaces, whose history, religion, and social customs require a different approach to daily life and (...)
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  30.  25
    Jin Seong Park & Jean M. Grow (2008). The Social Reality of Depression: Dtc Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression. [REVIEW] Journal of Business Ethics 79 (4):379 - 393.
    This study is rooted in the research traditions of cultivation theory, construct accessibility, and availability heuristic. Based on a survey with 221 subjects, this study finds that familiarity with direct-to-consumer (DTC) print advertisements for antidepressant brands is associated with inflated perceptions of the prevalence and lifetime risk of depression. The study concludes that DTC advertising potentially has significant effects on perceptions of depression prevalence and risk. Interpersonal experiences with depression coupled with DTC advertising appear to significantly predict individuals’ (...)
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  31.  3
    Martina Darragh, Liana Buniak & James Giordano (2015). A Four-Part Working Bibliography of Neuroethics: Part 2 – Neuroscientific Studies of Morality and Ethics. Philosophy, Ethics, and Humanities in Medicine 10 (1):2.
    Moral philosophy and psychology have sought to define the nature of right and wrong, and good and evil. The industrial turn of the twentieth century fostered increasingly technological approaches that conjoined philosophy to psychology, and psychology to the natural sciences. Thus, moral philosophy and psychology became ever more vested to investigations of the anatomic structures and physiologic processes involved in cognition, emotion and behavior - ultimately falling under the rubric of the neurosciences. Since 2002, neuroscientific studies of moral thought, emotions (...)
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  32.  22
    M. Burke (2008). Advertising Aristotle: A Preliminary Investigation Into the Contemporary Relevance of Aristotle's Art of Rhetoric. [REVIEW] Foundations of Science 13 (3-4):295-305.
    In this article, a preliminary investigation will be conducted in order to try to discover whether or not Aristotle’s the Art of Rhetoric can have any relevance as a handbook for the rhetoricians of the twenty-first century and in particular for advertising designers. First, the background against which this question is posed will be set out. Second, the chosen methodology will be explained. Thereafter, some qualitative data will be presented and discussed. Finally, some conclusions will be drawn suggesting that (...)
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  33.  5
    G. Thomas Goodnight (2008). Strategic Maneuvering in Direct to Consumer Drug Advertising: A Study in Argumentation Theory and New Institutional Theory. [REVIEW] Argumentation 22 (3):359-371.
    New Institutional Theory is used to explain the context for argumentation in modern practice. The illustration of Direct to Consumer Drug advertising is deployed to show how communicative argument between a doctor and patient is influenced by force exogenous to the practice of medicine. The essay shows how strategic maneuvering shifts the burden of proof within institutional relations.
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  34.  2
    Iulia Grad (2014). Religion, Advertising and Production of Meaning. Journal for the Study of Religions and Ideologies 13 (38):137-154.
    An important part of the world we live in is represented by symbols, and mediated images and mass media are the main sources of the symbolic material used in the process of shaping the postmodern self. The cultural industry and the communication technology are growing rapidly and they capture important areas located until recently under the tutelage of traditional social institutions such as the family or the church. If we think of the contemporary society in terms of the weak theology (...)
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  35.  2
    Paul Biegler (2013). Placebogenic Potential is No Reason to Favour Pharmaceutical Advertising. Journal of Business Ethics 123 (1):1-11.
    Advertisements for pharmaceuticals may promote placebo responses by generating an expectation of therapeutic success. Some cite this as reason to favour Direct to Consumer Advertising of Prescription Pharmaceuticals (DTCA). Against this, I show placebo responses to emanate from beliefs rendered unjustified by the influence of a conditioning process. I argue that drug safety and efficacy are material properties and that unjustified beliefs in these domains entail costs to autonomy that outweigh any prudential gains attending a placebo response. I conclude (...)
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  36.  1
    Rodica Frentiu (2014). The "Self-Shaping" of Culture and Its Ideological Resonance: The Complicity of Ethos and Pathos in the Japanese Advertising Disco. Journal for the Study of Religions and Ideologies 13 (39):91-116.
    With the ternary relationship of influence and cooperation between sign, object, and its interpreter in the semiotic rapport as a starting point, the present study aims to capture the “productive tension” of semiotics and communication in the Japanese advertising discourse. The advertisement, considered a semiotic system which ranks the fundamental functions of language in a particular manner, searches for new methods of communication, of message production, directing the sign towards the symbolic space of communication. In trying to measure this (...)
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  37.  1
    James Carney (2008). Advertising and the Predation Loop: A Biosemiotic Model. [REVIEW] Biosemiotics 1 (3):313-327.
    The basic premise of biosemiotics as a discipline is that there are elementary processes linking signifying strategies in all forms of animate life. Correspondingly, the discoveries of biosemiotics should, in principle, be capable of revealing new insights about human signification. In the present article, I show that this is in fact the case by constructing a biosemiotic model that links advertising strategies with corresponding structures in animal predation. The methodological framework for this model is the catastrophe theory of René (...)
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  38.  12
    Jukka Mikkonen (ed.) (2008). Philosophy of Literature by Finnish Researchers: A Bibliography 1968-2008. Filosofia.Fi.
    This bibliography aims to gather together studies in the philosophy of literature by Finnish researchers. It consists of articles and monographs which treat i) philosophical literary theory, ii) philosophical literature, or iii) literary philosophy and philosophers’ use of literary devices. The bibliography, collected by requests of publication data and from several Finnish publication databases, is not intended inclusive. Nevertheless, it is being throughout updated, and all kinds of suggestions, updates and corrections are most welcome.
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  39. Willard Moonan (1981). Martin Buber and His Critics: An Annotated Bibliography of Writings in English Through 1978. Garland Pub..
    First published in 1981. Martin Buber has been acclaimed as one of the major philosophical and religious thinkers of the twentieth century with his influence and achievements spanning numerous fields — however in each of these areas his work has also been severely criticised and his influence called into question. This volume brings together in a systematic arrangement all the significant material by and about Martin Buber published in English up to the centenary of his birth in 1978. To make (...)
     
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  40. Dennis F. Thompson (1976). Bibliography: The Education of a Founding Father. The Reading List for John Witherspoon's Course in Political Theory, as Taken by James Madison. Political Theory 4 (4):523-529.
    ...Witherspoon's Course in Political Theory, as Taken by James Madison Dennis F. Thompson Princeton University [523...Witherspoon's Course in Political Theory, as Taken by James Madison. James Madison was an unusually wen-prepared student when, at eighteen...
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  41.  6
    Liana Buniak, Martina Darragh & James Giordano (2014). A Four-Part Working Bibliography of Neuroethics: Part 1: Overview and Reviews – Defining and Describing the Field and its Practices. Philosophy, Ethics, and Humanities in Medicine 9 (1):9.
    Neuroethics entails investigations of neurocognitive mechanisms of morality and ethics; and studies and address of the ethical issues spawned by the use of neuroscience and its technologies to investigate cognition, emotion and actions. These two principal emphases, or what have been called “traditions” of neuroethics both mirror traditional bioethical discussions (such as debates about the safety of technological and pharmaceutical advances and ethical implications of new scientific and technological discoveries), and engage discourse about neuroscientific investigations of (proto-moral and moral) cognition, (...)
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  42.  35
    Gilbert Plumer (2013). Commentary On: Chiara Pollaroli's "T(R)Opical Patterns in Advertising". In D. Mohammed & M. Lewiński (eds.), Virtues of Argumentation. Proceedings of the 10th International Conference of the Ontario Society for the Study of Argumentation [CD-ROM]. Centre for Research in Reasoning, Argumentation and Rhetoric, and the University of Windsor 1-5.
  43. Kenneth M. Bond (1988). Bibliography of Business Ethics and Business Moral Values. College of Business Administration, Creighton University.
     
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  44. Donald G. Jones (1982). A Bibliography of Business Ethics, 1976-1980. Published for the Center for the Study of Applied Ethics, the Colgate Darden Graduate School of Business Administration, University of Virginia [by] University Press of Virginia.
     
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  45.  15
    Saveria Capecchi (2011). The Eroticized Female Body in Advertising and Women's Fashion Magazines. Polis 25 (3):393-418.
  46.  2
    Jeris F. Cassel (1993). Critical Thinking: An Annotated Bibliography. The Scarecrow Press.
  47.  17
    Jonathan M. Metzl (2003). Selling Sanity Through Gender: The Psychodynamics of Psychotropic Advertising. Journal of Medical Humanities 24 (1/2):79-103.
    This paper provides a brief visual history of the ways women patients, and specifically women patients whose marital status is identified in conjunction with their illness, have been constructed as abnormal in the images of advertisements designed to promote psychotropic medications to an audience of psychiatrists. The advertisements I discuss come from the two largest circulation American psychiatric journals, The American Journal of Psychiatry and Archives of General Psychiatry, between the years 1964 and 2001. I use the ads to focus (...)
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  48. Donald G. Jones (1977). A Bibliography of Business Ethics, 1971-1975. University Press of Virginia.
     
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  49.  14
    Kerry H. Whiteside (1983). The Merleau-Ponty Bibliography: Additions and Corrections. Journal of the History of Philosophy 21 (2):195-202.
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  50.  3
    D. A. Laird (1923). Critique of the Association Test as Applied to Advertising. Journal of Experimental Psychology 6 (5):357.
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