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  1. Allan J. Kimmel (2014). Connecting with Consumers Via Live Buzz Marketing: Public Perceptions and the Role of Ethical Ideology. Business Ethics: A European Review 24 (1).
    Buzz marketing has emerged as a popular, viable adjunct to traditional marketing communication, yet has received little critical scrutiny from an ethical perspective. This investigation represents an initial excursion into the public mind regarding the acceptability of buzz marketing techniques. One hundred thirty-one participants evaluated scenarios descriptive of actual live buzz campaigns varying in degree of transparency and deception. More negative perceptions were associated with deceptive approaches than overt ones, and participants were less accepting of peer-to-peer campaigns than performance-to-peer campaigns. (...)
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  2. Allan J. Kimmel, N. Craig Smith & Jill Gabrielle Klein (2011). Ethical Decision Making and Research Deception in the Behavioral Sciences: An Application of Social Contract Theory. Ethics and Behavior 21 (3):222 - 251.
    Despite significant ethical advances in recent years, including professional developments in ethical review and codification, research deception continues to be a pervasive practice and contentious focus of debate in the behavioral sciences. Given the disciplines' generally stated ethical standards regarding the use of deceptive procedures, researchers have little practical guidance as to their ethical acceptability in specific research contexts. We use social contract theory to identify the conditions under which deception may or may not be morally permissible and formulate practical (...)
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  3. Allan J. Kimmel (2010). The Psychological Basis of Marketing. In Michael John Baker & Michael Saren (eds.), Marketing Theory: A Student Text. Sage. 121.
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  4. Allan J. Kimmel (2001). Ethical Trends in Marketing and Psychological Research. Ethics and Behavior 11 (2):131 – 149.
    In contrast to the behavioral sciences, the nature and impact of ethical procedures such as informed consent and constraints on the use of deception have been addressed infrequently in the marketing discipline. This article describes an initial investigation into the methodological and ethical practices reported in published marketing research articles since the mid-1970s. Empirical articles appearing in the Journal of Marketing Research and the Journal of Consumer Research between 1975 and 1976, 1989 and 1990, and 1996 and 1997 were coded (...)
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