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  1. Anthony G. Greenwald, There Is Nothing So Theoretical.
    This article documents two facts that are provocative in juxtaposition. First: There is multidecade durability of theory controversies in psychology, demonstrated here in the subdisciplines of cognitive and social psychology. Second: There is a much greater frequency of Nobel science awards for contributions to method than for contributions to theory, shown here in an analysis of the last two decades of Nobel awards in physics, chemistry, and medicine. The available documentation of Nobel awards reveals two forms of method–theory synergy: (a) (...)
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  2. D. Maison, Anthony G. Greenwald & R. H. Bruin (2004). Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior. Journal of Consumer Psychology 14:405-415.
    Three studies investigated implicit brand attitudes and their relation to explicit attitudes, prod- uct usage, and product differentiation. Implicit attitudes were measured using the Implicit As- sociation Test (IAT; Greenwald, McGhee, & Schwartz, 1998). Study 1 showed expected differ- ences in implicit attitudes between users of two leading yogurt brands, also revealing significant correlations between IAT-measured implicit attitudes and explicit attitudes. In Study 2, users of two fast food restaurants (McDonald’s and Milk Bar) showed implicit attitudi- nal preference for their (...)
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  3. Anthony G. Greenwald, R. L. Abrams, Lionel Naccache & Stanislas Dehaene (2003). Long-Term Semantic Memory Versus Contextual Memory in Unconscious Number Processing. Journal of Experimental Psychology 29 (2):235-247.
    Subjects classified visible 2-digit numbers as larger or smaller than 55. Target numbers were preceded by masked 2-digit primes that were either congruent (same relation to 55) or incongruent. Experiments 1 and 2 showed prime congruency effects for stimuli never included in the set of classified visible targets, indicating subliminal priming based on long-term semantic memory. Experiments 2 and 3 went further to demonstrate paradoxical unconscious priming effects resulting from task context. For example, after repeated practice classifying 73 as larger (...)
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  4. Jane E. Swanson, E. Swanson & Anthony G. Greenwald (2001). Using the Implicit Association Test to Investigate Attitude-Behaviour Consistency for Stigmatised Behaviour. Cognition and Emotion 15 (2):207-230.
  5. R. L. Abrams & Anthony G. Greenwald (2000). Parts Outweigh the Whole (Word) in Unconscious Analysis of Meaning. Psychological Science 11 (2):118-124.
  6. K. Klauer & Anthony G. Greenwald (2000). Measurement Error in Subliminal Perception Experiments: Simulation Analyses of Two Regression Methods. Journal of Experimental Psychology 26:1506-1508.
     
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  7. Sean Draine & Anthony G. Greenwald (1998). Replicable Unconscious Semantic Priming. Journal Of Experimental Psychology-General 127 (3):286-303.
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  8. Anthony G. Greenwald & Sean Draine (1997). Do Subliminal Stimuli Enter the Mind Unnoticed? Tests with a New Method. In Jonathan D. Cohen & Jonathan W. Schooler (eds.), Scientific Approaches to Consciousness. Lawrence Erlbaum. 83--108.
  9. Sean Draine, Anthony G. Greenwald & Mahzarin R. Banaji (1996). Modeling Unconscious Gender Bias in Fame Judgments. Consciousness and Cognition 5 (1-2):221-225.
  10. Anthony G. Greenwald, Bernard J. Baars, John R. Pani, Mahzarin R. Banaji, J. Passchier, William P. Banks, Elizabeth Ligon Bjork, A. E. Bonebakker, Timothy L. Hubbard & Roger Ratcliff (1996). A G McKoon, Gail, 500 Merikle, Philip M., 525 Andrade, Jackie, 562 Goshen-Gottstein, Yonatan, Mori, Monica, 91 117 Graf, Peter, 91 B P. [REVIEW] Consciousness and Cognition 5:606.
     
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  11. Anthony G. Greenwald, M. R. Klinger & E. S. Schuh (1995). Activation by Marginally Perceptible ("Subliminal") Stimuli: Dissociation of Unconscious From Conscious Cognition. Journal of Experimental Psychology 124 (1):22-42.
  12. Anthony G. Greenwald (1992). New Look 3: Unconscious Cognition Reclaimed. American Psychologist 47:766-79.
  13. Anthony G. Greenwald, E. Spangenberg, A. R. Pratkanis & J. Eskenazi (1991). Double Blind Tests of Subliminal Self-Help Audiotapes. Psychological Science.
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  14. Anthony G. Greenwald (1990). What Cognitive Representations Underlie Social Attitudes? Bulletin of the Psychonomic Society 28 (3):254-260.
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  15. Anthony G. Greenwald, M. R. Klinger & T. J. Liu (1989). Unconscious Processing of Dichoptically Masked Words. Memory and Cognition 17:35-47.
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  16. A. R. Pratkanis & Anthony G. Greenwald (1988). Recent Perspectives on Unconscious Processing: Still No Marketing Applications. Psychology and Marketing 5:337-53.
     
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  17. Anthony R. Pratkanis & Anthony G. Greenwald (1985). How Shall the Self Be Conceived? 1. Journal for the Theory of Social Behaviour 15 (3):311-329.
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  18. Anthony G. Greenwald & Harvey G. Shulman (1973). On Doing Two Things at Once: II. Elimination of the Psychological Refractory Period Effect. Journal of Experimental Psychology 101 (1):70.
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  19. Anthony G. Greenwald (1972). Evidence of Both Perceptual Filtering and Response Suppression for Rejected Messages in Selective Attention. Journal of Experimental Psychology 94 (1):58.
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  20. Anthony G. Greenwald (1972). On Doing Two Things at Once: Time Sharing as a Function of Ideomotor Compatibility. Journal of Experimental Psychology 94 (1):52.
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  21. Anthony G. Greenwald (1970). A Choice Reaction Time Test of Ideomotor Theory. Journal of Experimental Psychology 86 (1):20.
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  22. Anthony G. Greenwald (1970). A Double Stimulation Test of Ideomotor Theory with Implications for Selective Attention. Journal of Experimental Psychology 84 (3):392.
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  23. Anthony G. Greenwald (1970). Selective Attention as a Function of Signal Rate. Journal of Experimental Psychology 86 (1):48.
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  24. Anthony G. Greenwald & Stuart M. Albert (1968). Observational Learning: A Technique for Elucidating s-R Mediation Processes. Journal of Experimental Psychology 76 (2p1):273.
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