Astroturf organizations are fake grassroots organizations usually sponsored by large corporations to support any arguments or claims in their favor, or to challenge and deny those against them. They constitute the corporate version of grassroots social movements. Serious ethical and societal concerns underline this astroturfing practice, especially if corporations are successful in influencing public opinion by undertaking a social movement approach. This study is motivated by this particular issue and examines the effectiveness of astroturf organizations in the global warming (...) context, wherein large corporate polluters have an incentive to set up astroturf organizations to undermine the importance of human activities in climate change. We conduct an experiment to determine whether astroturf organizations have an impact on the level of user certainty about the causes of global warming. Results show that people who used astroturf websites became more uncertain about the causes of global warming and humans’ role in the phenomenon than people who used grassroots websites. Astroturf organizations are hence successful in promoting business interests over environmental protection. In addition to the multiple business ethics issues it raises, astroturfing poses a significant threat to the legitimacy of the grassroots movement. (shrink)

Coordinated inauthentic behaviours online are becoming a more serious problem throughout the world. One common type of manipulative behaviour is astroturfing. It happens when an entity artificially creates an impression of widespread support for a product, policy, or concept, when in reality only limited support exists. Online astroturfing is often considered to be just like any other coordinated inauthentic behaviour; with considerable discussion focusing on how it aggravates the spread of fake news and disinformation. This paper shows that (...) astroturfing creates additional problems for social media platforms and the online environment in general. The practice of astroturfing exploits our natural tendency to conform to what the crowd does; and because of the importance of conformity in our decision-making process, the negative consequences brought about by astroturfing can be much more far-reaching and alarming than just the spread of disinformation. (shrink)

Coordinated inauthentic behaviours online are becoming a more serious problem throughout the world. One common type of manipulative behaviour is astroturfing. It happens when an entity artificially creates an impression of widespread support for a product, policy, or concept, when in reality only limited support exists. Online astroturfing is often considered to be just like any other coordinated inauthentic behaviour; with considerable discussion focusing on how it aggravates the spread of fake news and disinformation. This paper shows that (...) astroturfing creates additional problems for social media platforms and the online environment in general. The practice of astroturfing exploits our natural tendency to conform to what the crowd does; and because of the importance of conformity in our decision-making process, the negative consequences brought about by astroturfing can be much more far-reaching and alarming than just the spread of disinformation. (shrink)

Coordinated inauthentic behaviours online are becoming a more serious problem throughout the world. One common type of manipulative behaviour is astroturfing. It happens when an entity artificially creates an impression of widespread support for a product, policy, or concept, when in reality only limited support exists. Online astroturfing is often considered to be just like any other coordinated inauthentic behaviour; with considerable discussion focusing on how it aggravates the spread of fake news and disinformation. This paper shows that (...) astroturfing creates additional problems for social media platforms and the online environment in general. The practice of astroturfing exploits our natural tendency to conform to what the crowd does; and because of the importance of conformity in our decision-making process, the negative consequences brought about by astroturfing can be much more far-reaching and alarming than just the spread of disinformation. (shrink)

Cass Sunstein details intrinsic flaws in group discussion, even in ideal deliberation, and draws attention to prediction markets and information-aggregation devices on the internet as supplements to discussion. I respond that the supposed flaws do not affect ideal deliberation, and that the evaluation of group discussion is too pessimistic: there are alternative hypotheses to account for his findings, and there are doubts about their external validity. Also, I contend that his evaluation of prediction markets and internet devices is too optimistic. (...) The markets have failed miserably, and the internet is vulnerable to astroturfing by the powerful and wealthy. (shrink)

Cass Sunstein details intrinsic flaws in group discussion, even in ideal deliberation, and draws attention to prediction markets and information-aggregation devices on the internet as supplements to discussion. I respond that the supposed flaws do not affect ideal deliberation, and that the evaluation of group discussion is too pessimistic: there are alternative hypotheses to account for his findings, and there are doubts about their external validity. Also, I contend that his evaluation of prediction markets and internet devices is too optimistic. (...) The markets have failed miserably, and the internet is vulnerable to astroturfing by the powerful and wealthy. (shrink)

Drawing from conflicts observed in online communities, I extend Pietraszewski's theory to accommodate phenomena dependent on the intersubjectivity of groups, where representations of group membership diverge. Doing so requires enriching representations to include other agents and their beliefs in a process of recursive mentalizing.