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  1. Brian K. Burton & Michael G. Goldsby (2010). The Moral Floor: A Philosophical Examination of the Connection Between Ethics and Business. [REVIEW] Journal of Business Ethics 91 (1):145 - 154.
    This paper examines the philosophical basis for the argument that there is a connection between ethical behavior and profitability. Both sides of this argument – that good ethics is good business and that bad ethics is bad business – are explored. The possibility of a moral floor above which ethical behavior is not rewarded is considered, and an economic experiment testing such a proposition is discussed. Johnson & Johnson suffers a potentially devastating blow when some cyanide-laced Tylenol capsules cause several (...)
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  2. Craig P. Dunn & Brian K. Burton (2006). Friedman's “The Social Responsibility of Business is to Increase its Profits”. Proceedings of the International Association for Business and Society 17:292-295.
    In this paper we examine many of the arguments contained in Milton Friedman’s classic essay, in the form of critiques linked with learning objectives forclassroom discussions.
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  3. Brian K. Burton (2005). Assessment of Ethics in the Business Curriculum. In Sheb L. True, Linda Ferrell & O. C. Ferrell (eds.), Fulfilling Our Obligation: Perspectives on Teaching Business Ethics. Kennesaw State University.
     
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  4. Brian K. Burton & Michael Goldsby (2005). Stakeholder Salience and Corporate Performance. Proceedings of the International Association for Business and Society 16:302-305.
    This paper reports the results of a study essentially replicating that of Agle, Mitchell, and Sonnenfeld (1999) concerning stakeholder salience, values, andorganizational performance, but surveying small business managers instead of large-firm CEOs. The results in some ways parallel the findings of Agle et al. and in some ways diverge.
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  5. Brian K. Burton & Michael Goldsby (2005). Stakeholder Salience and Ethical Views of Small Business Managers. Proceedings of the International Association for Business and Society 16:306-309.
    This study investigates possible links between small-business managers’ perceptions of stakeholder salience and their views of the ethicality of business decisions. Results indicate few if any links between the two concepts exist. They provide evidence that small-business managers make decisions in line with internal viewpoints rather than external pressures.
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  6. Brian K. Burton & Michael Goldsby (2005). The Golden Rule and Business Ethics: An Examination. [REVIEW] Journal of Business Ethics 56 (4):371 - 383.
    The phenomenon of globalization of markets has been accompanied by calls for a globalization of ethical norms. One principle often referred to in such calls is the so-called Golden Rule. The rule, often stated as Do unto others as you would have others do unto you, has long been used and referenced in the business literature. But those who use it often do so without full realization of the rule itself and what it stands for. This paper examines the history, (...)
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  7. Brian K. Burton, Jiing-Lih Farh & W. Harvey Hegarty (2000). A Cross-Cultural Comparison of Corporate Social Responsibility Orientation: Hong Kong Vs. United States Students. Teaching Business Ethics 4 (2):151-167.
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  8. Brian K. Burton & W. Harvey Hegarty (1999). Some Determinants of Student Corporate Social Responsibility Orientation. Business and Society 38 (2):188-205.
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  9. Brian K. Burton (1995). Dissertation Abstract. Business and Society 34 (1):105-107.
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  10. Brian K. Burton & Janet P. Near (1995). Estimating the Incidence of Wrongdoing and Whistle-Blowing: Results of a Study Using Randomized Response Technique. [REVIEW] Journal of Business Ethics 14 (1):17 - 30.
    Student cheating and reporting of that cheating represents one form of organizational wrong-doing and subsequent whistle-blowing, in the context of an academic organization. Previous research has been hampered by a lack of information concerning the validity of survey responses estimating the incidence of organizational wrongdoing and whistle-blowing. An innovative method, the Randomized Response Technique (RRT), was used here to assess the validity of reported incidences of wrongdoing and whistle-blowing. Surprisingly, our findings show that estimates of these incidences did not vary (...)
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