1. Caroline Josephine Doran & Romie Frederick Littrell (2013). Measuring Mainstream US Cultural Values. Journal of Business Ethics 117 (2):261-280.
    To determine and describe ‘mainstream US culture’ responses to the Schwartz Values Survey version 57 were collected and analyzed amongst two samples, one from 49 states, disregarding state of residence, and another from 27 US states comparing samples by state, with the 27-state populations representing about 82 % of the total US population. Statistical comparisons indicate that the responses of the samples categorised by the total US and state of residence samples and Schwartz’ ten individual cultural values show a cohesive (...)
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  2. Caroline Josephine Doran (2010). Fair Trade Consumption: In Support of the Out-Group. [REVIEW] Journal of Business Ethics 95 (4):527 - 541.
    Two sets of self-transcendence values -universalism and benevolence - act as a source of motivation for the promotion of the welfare of the other rather than the self This article sought to determine the exact nature of the interaction between these sets of values and the consumption of fair trade products. In an earlier study, universalism values were found to have a significant influence on fair trade consumption whereas benevolence values did not, despite their shared goal and values theory. Additionally, (...)
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  3. Caroline Josephine Doran (2009). The Role of Personal Values in Fair Trade Consumption. Journal of Business Ethics 84 (4):549 - 563.
    Research in the U. S. on fair trade consumption is sparse. Therefore, little is known as to what motivates U. S. consumers to buy fair trade products. This study sought to determine which values are salient to American fair trade consumption. The data were gathered via a Web-based version of the Schwartz Value Survey (SVS) and were gleaned from actual consumers who purchase fair trade products from a range of Internet-based fair trade retailers. This study established that indeed there are (...)
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