Search results for 'Charles D. Bodkin' (try it on Scholar)

  1. Charles D. Bodkin & Thomas H. Stevenson (2007). University Students' Perceptions Regarding Ethical Marketing Practices: Affecting Change Through Instructional Techniques. [REVIEW] Journal of Business Ethics 72 (3):207 - 228.score: 870.0
    Many believe that colleges of business have a role to play in improving the level of marketing ethics practiced in the business world, while others believe that by the time students reach the level of university education, their ethical beliefs are so ingrained as to be virtually unalterable. The purpose of this study is to add to the literature regarding university students’ ethical value judgments. It utilizes scenario studies to assess base line ethical values of junior level undergraduate business administration (...)
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  2. Thomas H. Stevenson & Charles D. Bodkin (1998). A Cross-National Comparison of University Students' Perceptions Regarding the Ethics and Acceptability of Sales Practices. Journal of Business Ethics 17 (1):45 - 55.score: 870.0
    This scenario-based study examines the perceptions of university students in the United States and Australia regarding the ethics and acceptability of various sales practices. Study results indicate several significant differences between U.S. and Australian university students regarding the perceptions of ethical and acceptable sales practices. These differences centered on company-salesperson and salesperson-customer relationships. The findings are significant for the employer, and have consequences for customers and competitors. They also have implications for recruiters and managers of salespeople, academics with an interest (...)
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