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  1. Ron Berger, Chong Ju Choi & Jai Boem Kim (2011). Responsible Leadership for Multinational Enterprises in Bottom of Pyramid Countries: The Knowledge of Local Managers. [REVIEW] Journal of Business Ethics 101 (4):553-561.
    The gulf between multinational enterprises’ focus on high income countries and the reality of 80% of the world living in developing, bottom of pyramid (Hahn, J Bus Ethics 84:313–324, 2009 ) economies could magnify the anti-globalisation movement and political backlashes in the twenty-first century. The global financial crisis of 2008 and 2009 has increased such social tensions throughout the world and creates greater challenges for, responsible leadership. In this conceptual article, the authors analyse the value and identity of local managers, (...)
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  2. Chong Ju Choi & Ron Berger (2010). Ethics of Celebrities and Their Increasing Influence in 21st Century Society. Journal of Business Ethics 91 (3):313 - 318.
    The influence of celebrities in the 21st century extends far beyond the traditional domain of the entertainment sector of society. During the recent Palestinian presidential elections, the Hollywood actor Richard Gere broadcast a televised message to voters in the region and stated, “Hi, I’m Richard Gere, and I’m speaking for the entire world”. Celebrities in the 21st century have expanded from simple product endorsements to global political and international diplomacy. The celebrities industry is undergoing, “mission creep”, or the expansion of (...)
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  3. Chong Ju Choi, Sae Won Kim & Jai Beom Kim (2010). Globalizing Business Ethics Research and the Ethical Need to Include the Bottom-of-the-Pyramid Countries: Redefining the Global Triad as Business Systems and Institutions. [REVIEW] Journal of Business Ethics 94 (2):299 - 307.
    A majority of the countries in the world are still considered "developing," with a per capita income of less than U$1,000. Hahn (2008, Journal of Business Ethics 78, 711–721) recently proposed an ambitious business ethics research agenda for integrating the "bottom-of-the-pyramid" countries (Prahalad and Hart, 2002, Strategy and Competition 20, 22–14) through sustainable development and corporate citizenship. Hahn's work is among the growing field of research in comparative business ethics including the global business ethics index (Michalos, 2008, Journal of Business (...)
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  4. Carla C. J. M. Millar & Chong Ju Choi (2010). MNCs, Worker Identity and the Human Rights Gap for Local Managers. Journal of Business Ethics 97 (S1):55-60.
    This article analyses MNCs, worker identity and the ethical vulnerability caused by over-reliance on expatriate managers and under-reliance on local managers, who are often undervalued. It is argued that MNCs not only need but also have an obligation to assess local managers’ knowledge and contributions as having not only operational and market values, but also institutional value. Local managers both give access to and form part of local social capital and the treatment they receive is an element in the CSR (...)
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  5. Chong Ju Choi & Ron Berger (2009). Ethics of Global Internet, Community and Fame Addiction. Journal of Business Ethics 85 (2):193 - 200.
    Robert Putnam in his book Bowling Alone and subsequent works has analysed the phenomenon that American society increasingly avoids various community driven activities, such as civic associations, activities with friends and family (Putnam, Bowling Alone. Simon and Schuster, New York; 2006). In this paper we introduce the idea that a counterpart to this social trend is a global addiction to fame and celebrity. We believe that the global internet is one of the major drivers of this search for fame for (...)
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  6. Chong Ju Choi, Sae Won Kim & Shui Yu (2009). Global Ethics of Collective Internet Governance: Intrinsic Motivation and Open Source Software. [REVIEW] Journal of Business Ethics 90 (4):523 - 531.
    The ethical governance of the global Internet is an accelerating global phenomenon. A key paradox of the global Internet is that it allows individual and collective decision making to co-exist with each other. Open source software (OSS) communities are a globally accelerating phenomenon. OSS refers to groups of programs that allow the free use of the software and further the code sharing to the general and corporate users of the software. The combination of private provision and public knowledge and software, (...)
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  7. Carla C. J. M. Millar & Chong Ju Choi (2009). Networks, Social Norms and Knowledge Sub-Networks. Journal of Business Ethics 90 (4):565 - 574.
    Networks and the World Wide Web seem to provide an answer to efficiently creating and disseminating knowledge resources. Knowledge, however, is ambiguous in character, and contains both explicit (information) and tacit dimensions - the latter being difficult to value as well as to transfer. Participant identity, commitment and behaviour within the network also affect the sharing of knowledge. Hence, existing laws and norms (including property rights) which have been established on the basis of discrete transactions and monetary value-oriented exchange may (...)
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  8. Chong Ju Choi & Sae Won Kim (2008). Women and Globalization: Ethical Dimensions of Knowledge Transfer in Global Organizations. [REVIEW] Journal of Business Ethics 81 (1):53 - 61.
    The topic of women and globalization raises fundamental questions on the impact of globalization on women, ethnic minorities and other socio-demographically under-represented actors in global organizations. This article seeks to integrate theories of procedural justice, psychological contracts, motivation and psychological ownership in knowledge transfer in global organizations, and the implications for women, and other under-represented actors. Our analysis concurs with current research on the need for a relativist perspective in business ethics research and one that encompasses the critical processes of (...)
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  9. Chong Ju Choi, Tarek Ibrahim Eldomiaty & Sae Won Kim (2007). Consumer Trust, Social Marketing and Ethics of Welfare Exchange. Journal of Business Ethics 74 (1):17 - 23.
    The global corporate scandals such as Enron, Worldcom and Global Crossing have raised fundamental issues of business ethics as well as economic, social and anthropological questions concerning the nature of business competition and global capitalism. The purpose of this conceptual paper is to introduce the concept of "welfare exchange" to the existing notions of economic, social and anthropological notions of business and exchange in markets and society in the 21st century. Global competition and business success in the 21st century continue (...)
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  10. Sae Won Kim & Chong Ju Choi (2007). Habits, Self-Control and Social Conventions: The Role of Global Media and Corporations. [REVIEW] Journal of Business Ethics 76 (2):147 - 154.
    There has been an intellectual debate at least since the 1960s in business ethics on the role of the media in relation to consumer choice driven by either habits or rationality. If consumers are totally rational, then the global media and global corporations provide just information and knowledge. If consumers are influenced by habit then large corporations and global media can greatly influence consumer choice and create problems of self-control (Ainslie, 1992, Pico Economics: The Strategic Interaction of Successive Motivational States (...)
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  11. Stephen Chen & Chong Ju Choi (2005). A Social Exchange Perspective on Business Ethics: An Application to Knowledge Exchange. [REVIEW] Journal of Business Ethics 62 (1):1 - 11.
    An extensive body of literature in sociology and anthropology has shown that different societies have developed different structures for exchange of items such as goods, status and information. The purpose of this paper is to demonstrate how social exchange theory can help illuminate many of the underlying bases of different ethical perspectives in debates about social exchanges. Social exchange theory is applied to three common types of knowledge exchange – R&D joint ventures, commercial intellectual property exchange and academic exchange. Two (...)
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  12. Carla Cjm Millar, Tarek I. EldomIaty, Chong Ju Choi & Brian Hilton (2005). Corporate Governance and Institutional Transparency in Emerging Markets. Journal of Business Ethics 59 (1-2):163 - 174.
    This paper posits that differences in corporate governance structure partly result from differences in institutional arrangements linked to business systems. We developed a new international triad of business systems: the Anglo-American, the Communitarian and the Emerging system, building on the frameworks of Choi et al. (British Academy of Management (Kynoch Birmingham) 1996, Management International Review 39, 257–279, 1999). A common factor determining the success of a corporate governance structure is the extent to which it is transparent to market forces. Such (...)
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  13. Brian Hilton, Chong Ju Choi & Stephen Chen (2004). The Ethics of Counterfeiting in the Fashion Industry: Quality, Credence and Profit Issues. [REVIEW] Journal of Business Ethics 55 (4):345 - 354.
    One of the greatest problems facing luxury goods firms in a globalizing market is that of counterfeiting. The purpose of this paper is to analyze the different types of counterfeiting that take place in thefashion industry and the ethical issues raised. We argue that the problem partly lies in the industry itself. Copying of designs is endemic and condoned, which raises several ethical dilemmas in passing judgment on the practice of counterfeiting. We analyze the ethical issues in a number of (...)
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  14. Carla C. J. M. Millar, Chong Ju Choi & Stephen Chen (2004). Global Strategic Partnerships Between MNEs and NGOs: Drivers of Change and Ethical Issues. Business and Society Review 109 (4):395-414.
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  15. Carla C. J. M. Millar & Chong Ju Choi (2003). Advertising and Knowledge Intermediaries: Managing the Ethical Challenges of Intangibles. [REVIEW] Journal of Business Ethics 48 (3):267-277.
    In today''s business environment, the knowledge-based society, globalisation, and information and communication technologies (ICT) have increased the role of "intangible" values of assets and resources for all industries. As a result there is an increased role for knowledge intermediaries; one of these, advertising, plays an important role in affecting consumer choice and knowledge. Ethical issues which arise for traditional purveyors of intangibility – cultural industries such as art, music, or film, spread to advertising. Building on our perspective of the measurement (...)
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