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  1.  94
    Chyong-Ling Lin & Jin-Tsann Yeh (2009). Comparing Society's Awareness of Women: Media-Portrayed Idealized Images and Physical Attractiveness. [REVIEW] Journal of Business Ethics 90 (1):61 - 79.
    An advertiser develops visual associations of signs and symbols to create a product image that motivates consumers. Today is characterized by a solid consumer culture based on visual identity consumption that articulates and interacts with each consumer's daily actions, words, and visual perceptions. The frequent use of female role portrayals and physical attractiveness in advertising contributes to an increase in society's awareness of women. Some scholars have developed an ethical discussion out of the phenomenon of female role portrayals not matching (...)
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  2.  14
    Chyong-Ling Lin (2008). Sexual Issues: The Analysis of Female Role Portrayal Preferences in Taiwanese Print Ads. [REVIEW] Journal of Business Ethics 83 (3):409-418.
    For a long time, female endorsers in advertising have been doing product information promotion in the market. However, with more and more highly educated women participating in the labor force, the conception of feminist depictions in advertising have become a perplexing issue. The traditional female role portrayals or stereotypes of the past are not able to totally reflect the expectations, behavior, attitudes, and beliefs of contemporary women. The author collected print ads as data from three types of the highest circulation (...)
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  3. Chyong-Ling Lin & Jin-Tsann Yeh (2009). Comparing Society’s Awareness of Women: Media-Portrayed Idealized Images and Physical Attractiveness. Journal of Business Ethics 90 (1):61-79.
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  4. Chyong-Ling Lin (2008). Sexual Issues: The Analysis of Female Role Portrayal Preferences in Taiwanese Print Ads. Journal of Business Ethics 83 (3):409-418.
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