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  1.  19
    Jamal A. Al-Khatib, Christopher J. Robertson & Dana-Nicoleta Lascu (2004). Post-Communist Consumer Ethics: The Case of Romania. Journal of Business Ethics 54 (1):81-95.
    In this paper we theorize that cognitive ethical orientations play an influential role in the beliefs of consumers when faced with different ranges of moral dilemmas. We examine this proposition in transitional Eastern Europe and results from a sample of 210 Romanian consumers suggest that Romanians are faced with a moral situation where low levels of Machiavellianism and high levels of idealism appear to relate to a higher ethical concern about passively benefiting at the expense of others.
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  2.  32
    Lance E. Brouthers, Dana-Nicoleta Lascu & Steve Werner (2008). Competitive Irrationality in Transitional Economies: Are Communist Managers Less Irrational? [REVIEW] Journal of Business Ethics 83 (3):397 - 408.
    Why do marketing managers in the transitional economies of Eastern Europe and China often engage in competitively irrational behavior, choosing pricing strategies that damage competitors’ profits, rather than choosing pricing strategies that improve their firm’s profits? We propose one possible reason, the moral vacuum created by the collapse of communist ideology. We hypothesize and find that managers who experienced formal communist moral ideological indoctrination are less likely to be competitively irrational than the post-communist managers who did not. Implications are discussed.
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  3.  1
    Lance E. Brouthers, Dana-Nicoleta Lascu & Steve Werner (2008). Competitive Irrationality in Transitional Economies: Are Communist Managers Less Irrational? Journal of Business Ethics 83 (3):397-408.
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  4. Harold W. Babb & Dana-Nicoleta Lascu (1995). Selling the Good Life in Developing Countries. Proceedings of the International Association for Business and Society 6:633-640.
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  5. Thomas D. Giese & Dana-Nicoleta Lascu (1995). The Use of Affect in Environmental Advertising. Proceedings of the International Association for Business and Society 6:1019-1030.
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