This study seeks to understand how consumers make unethical decisions and how unethical consumer behavior is formed in a relational society. By taking a relational interactive perspective and adopting a grounded theory approach, we have developed a theoretical framework for examining UCB’s developmental process in a relational society. The framework reveals 4 levels and 12 paths of UCB formation. Importantly, this study finds that UCB in a relational society is influenced by guanxi-oriented social culture so deeply that it cannot be (...) considered the result of a purely individual behavior choice. (shrink)

Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian advertising agency executives and politicians towards ethical issues relating to political advertising. A sample of 101 advertising agency executives and 46 federal politicians were compared and some attitudinal differences were found, which could be areas of tension in the agency-client relationship.

In Australia, as in many countries, the early advertising industry had a poor reputation for honesty. However, in 1920 ?truth in advertising? and raising ethical behavior became the focus of the Second Convention of Advertising Men of Australasia, held in Sydney. This was a major event in Australia's advertising history and was seen as a way to legitimize the industry in the eyes of those who doubted advertising's honesty. This paper will look at the Sydney Advertising Convention, with particular reference (...) to quotes from presenters and the establishment of self-regulatory bodies, to help gain an insight into the beginning of a system to observe ethical behavior in advertising. (shrink)

For all their antagonism, deep and social ecology do share at least this much: a lack of interest in the issues of animal rights, animal welfare, and vegetarianism. I argue that this disinterest is inconsistent with deep and social ecology's practical programs and philosophical foundations. Furthermore, while they ignore the animals' case for special moral recognition, both schools nevertheless exploit our special feelings (pro and con) toward animals in order to advance their own agendas concerning nature.

In response to recent corporate ethical and financial disasters there has been increased pressure on business schools to improve their teaching of corporate ethics. Accreditation bodies, such as the Association to Advance Collegiate Schools of Business (AACSB), now require member institutions to develop the ethical awareness of business students, either through a dedicated subject or an integrated coverage of ethics across the curriculum. This paper describes an institutional approach to the incorporation of a comprehensive multi-disciplinary ethics framework into the business (...) curriculum. We discuss important implications for the assessment of ethics within institutional assurance practices, and address critical issues related to the support of academics whenrequired to incorporate new ethics material within their subject which may be outside their field of expertise. As an example, the successful application of the framework within the marketing discipline is presented and discussed. (shrink)

In this paper I propose to answer the age-old reductio against vegetarianism, which is usually presented in the form of a sarcastic question. Addressing the question takes on special significance in the light of arguments which seem to show that even nonsentient life is intrinsically valuable. Thus, I suggest that we rephrase the question in the following manner: When beings evolve into societies of moral agents are they entitled merely to assume that they retain their license to destroy other life (...) in order to sustain their own? I answer in the negative. I argue that such societies must continually earn that right by engaging in activity that makes up for and augments the values that they destroy. Unlike other biological beings, humans have complete control over what they eat, whether they eat, and whether they reproduce. Hence, the appeals to necessity that are ubiquitous in justifications of both vegetarian and non-vegetarian diets are inauthentic and must be accordingly forsaken. We will have to appeal instead to the value of particular human activities that are fueled by our consumption of other lives. (shrink)

Music education discourse is marked by frequent comparisons of music to language, and of music notation to written language. However, the role played by writing, as opposed to reading, is often overlooked in that discourse, as well as in classroom practices and workbooks. Consequently, far too many students can read music notation but not write it. Failing to achieve full literacy in their field, they develop a habit of deference toward printed music. Plato argues in the Phaedrus that we should (...) not take that which is written too seriously. Letting students write music will help them to achieve the perspective of Plato—himself a writer. To read and write are inseparable phases of the same process, representing the understanding and domination of the language and of language. (shrink)

This paper describes my return to community college to get a hands-on education in music and art; the experience resulted in unanticipated improvements in my own teaching. Specifically, I learned the benefits of letting students have more access to each other’s written work—as in a ceramics class, where one cannot hide the pot one is working on, or a counterpoint class, where one of the regular activities involves students writing out their own fugues on the board for class discussion. I (...) discovered that an analogousapproach in a course driven by reading and writing is an efficient way to address common writing problems, helps students take their writing more seriously, and results in an atmosphere that is at once earnest and playful. (shrink)

This paper describes my return to community college to get a hands-on education in music and art; the experience resulted in unanticipated improvements in my own teaching. Specifically, I learned the benefits of letting students have more access to each other’s written work—as in a ceramics class, where one cannot hide the pot one is working on, or a counterpoint class, where one of the regular activities involves students writing out their own fugues on the board for class discussion. I (...) discovered that an analogousapproach in a course driven by reading and writing is an efficient way to address common writing problems, helps students take their writing more seriously, and results in an atmosphere that is at once earnest and playful. (shrink)

China is a country that has undertaken a great transformation since the late 1970' s, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which could clash with (...) traditional Chinese values. Using a stakeholder theory approach, this study analyzes the responses of 630 Chinese respondents to discover who is offended by controversial advertisements and determine ways potentially offensive advertising messages can be reduced, thereby assisting marketers in being more socially responsible in their advertising messages. (shrink)

The advertising of controversial products/services and the use of controversial images to "cut through the clutter" in the marketplace appears to be increasing around the world. However, apart from the general ethical issue regarding the deliberate use of controversial/offensive images for public viewing that may offend some people, it is important to determine what makes a controversial advertisement offensive? A questionnaire was distributed to 1014 students across four different countries in the Asia Pacific region to determine what type of products (...) are seen as offensive and the reasons they are offensive. The results present some important implications for international marketers. (shrink)