Ethicists in and out of the profession have argued that a journalist's precept to report only the truth is deduced, say, from utilitarianism's appeal to social utility or Rawls' appeal to justice as fairness. The mistake in this is indicated by an argument that the physician owes his or her professional ethic to the human need for health and the lawyer's to the human need for justice. The journalist, therefore, may well owe his or her professional regard for truthful reporting (...) to everyone's need for news?a critical element in a democratic society. So, instead of basing journalistic ethics in the fashionable moral philosophies of the modern era, it is better to argue that it grows out of the special nature of the craft, as imbedded in a more venerable notion of self fulfilling social responsibility. (shrink)

Three nature images influence the environmental policies of major American corporations. Successively they are images of the (1) unfouled nest, (2) protected habitat, and (3) uncontaminated environment. Each contains unexpected surprises for its corporation, however. Polaroid, for example, does not foul its company precincts, but is now a Superfund Potentially Responsible Party for its deposited wastes in its home and neighboring states. This anomaly thus extends its unfouled-nest image to its dumpsites and beyond, but also implodes upon its workplace. Parallel (...) extensions and inversions affect Martin Marietta's favored image of the protected habitat and Union Carbide's of the uncontaminated environment. These are shown with references to Kant and to Aristotle, but a concluding moral compares further neglect of the full consequences of such images to Dante's allegorical Circles 4 and 5 of Hell. (shrink)