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    Sandro Castaldo, Katia Premazzi & Fabrizio Zerbini (2010). The Meaning(s) of Trust. A Content Analysis on the Diverse Conceptualizations of Trust in Scholarly Research on Business Relationships. Journal of Business Ethics 96 (4):657 - 668.
    Scholarly research largely converges on the argument that trust is of paramount importance to drive economic agents toward mutually satisfactory, fair, and ethically compliant behaviors. There is, however, little agreement on the meaning of trust, whose conceptualizations differ with respect to actors, relationships, behaviors, and contexts. At present, we know much better what trust does than what trust is. In this article, we present an extensive review and analysis of the most prominent articles on trust in market relationships. Using computer-aided (...)
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  2. Sandro Castaldo, Katia Premazzi & Fabrizio Zerbini (2010). The Meaning of Trust. A Content Analysis on the Diverse Conceptualizations of Trust in Scholarly Research on Business Relationships. Journal of Business Ethics 96 (4):657-668.
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  3.  1
    Fabrizio Zerbini (forthcoming). CSR Initiatives as Market Signals: A Review and Research Agenda. Journal of Business Ethics.
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