Based on Moscovici’s classical study on the cultivation of psychoanalytic ideas in France in the 1950’s and our own research on modern biotechnology, we propose a paradigm for researching social representations. Following a consideration of the nature of representations and of the ‘iconoclastic suspicion’ that haunts them, we propose a model of the emergence of meaning relating three elements: subjects, objects, and projects. The basic unit of analysis is the elongated triangle of mediation : subject 1, object, project, and subject (...) 2, captured in the image of a ‘Toblerone’. Such social units cultivate, that is produce, circulate and receive representation which may be embodied in four modes–habitual behaviour, individual cognition, informal communication and formal communication–and in three mediums–words, visual images or non-linguistic sounds. We propose an operational definition of a ‘social representation’ as the comparison of four characteristics of communication systems: the content structures , the typified processes , and their functions , within the context of segmented social milieus. Seven implications for research on social representations are outlined: content and process; segmentation by social milieus rather than taxonomies; cultivation studies within social milieus; multi-method analysis; time structures and longitudinal data; the crossover of cultural projects and trajectories; the disinterested research attitude. This ideal type paradigm leads to an operational clarification to identify new research questions, and to guide the design and evaluation of studies on social representations. (shrink)

The study of social values has its origins in the study of both cross cultural and within cultural differences in latent or manifest definitions of the right social order to achieve the good life. To this extent, the social scientific literature is replete with references to them. Yet, researchers either use the term values Social values are often used interchangeably with that of attitudes or treated as a post-hoc explanatory concept. When values are the focal research point, such endeavours predominantly (...) depart from universal and reductionist understandings of their functions, meanings and structures. Through tracing the roots of key theoretical and empirical investigations in values, originating in the work of Charles Morris, Gordon Allport, Florence Kluckhohn and Fred Strodtbeck, Milton Rokeach and Shalom Schwartz, we reveal the common as well as the different tenets underpinning their work. It will be shown that these accounts have lost sight of the importance of plurality and context. We claim that a renewed program of research in values is needed, which should be characterised by methodological pluralism in order to investigate a) value plurality, b) value specificity and c) values as properties and as processes. (shrink)

Neuroenhancement involves the use of neurotechnologies to improve cognitive, affective or behavioural functioning, where these are not judged to be clinically impaired. Questions about enhancement have become one of the key topics of neuroethics over the past decade. The current study draws on in-depth public engagement activities in ten European countries giving a bottom-up perspective on the ethics and desirability of enhancement. This informed the design of an online contrastive vignette experiment that was administered to representative samples of 1000 respondents (...) in the ten countries and the United States. The experiment investigated how the gender of the protagonist, his or her level of performance, the efficacy of the enhancer and the mode of enhancement affected support for neuroenhancement in both educational and employment contexts. Of these, higher efficacy and lower performance were found to increase willingness to support enhancement. A series of commonly articulated claims about the individual and societal dimensions of neuroenhancement were derived from the public engagement activities. Underlying these claims, multivariate analysis identified two social values. The Societal/protective highlights counter normative consequences and opposes the use enhancers. The Individual/proactionary highlights opportunities and supports use. For most respondents these values are not mutually exclusive. This suggests that for many neuroenhancement is viewed simultaneously as a source of both promise and concern. (shrink)

Neuroenhancement involves the use of neurotechnologies to improve cognitive, affective or behavioural functioning, where these are not judged to be clinically impaired. Questions about enhancement have become one of the key topics of neuroethics over the past decade. The current study draws on in-depth public engagement activities in ten European countries giving a bottom-up perspective on the ethics and desirability of enhancement. This informed the design of an online contrastive vignette experiment that was administered to representative samples of 1000 respondents (...) in the ten countries and the United States. The experiment investigated how the gender of the protagonist, his or her level of performance, the efficacy of the enhancer and the mode of enhancement affected support for neuroenhancement in both educational and employment contexts. Of these, higher efficacy and lower performance were found to increase willingness to support enhancement. A series of commonly articulated claims about the individual and societal dimensions of neuroenhancement were derived from the public engagement activities. Underlying these claims, multivariate analysis identified two social values. The Societal/Protective highlights counter normative consequences and opposes the use enhancers. The Individual/Proactionary highlights opportunities and supports use. For most respondents these values are not mutually exclusive. This suggests that for many neuroenhancement is viewed simultaneously as a source of both promise and concern. (shrink)

The study “Psychoanalysis—its image and its public” intimates that common sense is increasingly informed by science. But common sense asserts its autonomy and, in turn, may affect the trajectory of science. This is a process that leads to many differentiations—in common sense, in scientific innovation and in political and regulatory structures. Bauer and Gaskell's toblerone model of triangles of mediation provided a distillation of their reading of “La Psychanalyse.” Here it was argued that representations are multi-modal phenomena necessitating the use (...) of multiple methodologies .In this paper we briefly summarise these arguments and elaborate ways in which social representation theory can be considered a progressive research programme. “Progressive” because as the theory has developed it has extended the range and depth of its conceptual basis; it provides a new synthesis for the social scientific understanding of the phenomena of common sense and of representation; it acts as an antidote to the reductionism of public opinion and, finally, it is a stimulus to depart from disciplinary silos. However, there remain unresolved issues: how to segment the relevant social milieus and how to close the feedback loop from common sense to science? (shrink)

A social representations approach offers an empirical utility for addressing myriad social concerns such as social order, ecological sustainability, national identity, racism, religious communities, the public understanding of science, health and social marketing. The core aspects of social representations theory have been debated over many years and some still remain widely misunderstood. This Handbook provides an overview of these core aspects and brings together theoretical strands and developments in the theory, some of which have become pillars in the social sciences (...) in their own right. Academics and students in the social sciences working with concepts and methods such as social identity, discursive psychology, positioning theory, semiotics, attitudes, risk perception and social values will find this an invaluable resource. (shrink)

The challenge of intercultural relations has become an important issue in many societies. In spite of the claimed value of intercultural diversity, successful outcomes as predicted by the contact hypothesis are but one possibility; on occasions intercultural contact leads to intolerance and hostility. Research has documented that one key mediator of contact is perspective taking. Differences in perspective are significant in shaping perceptions of contact and reactions to it. The ability to take the perspective of the other and to understand (...) it in its own terms is a necessary condition for successful intergroup outcomes. This paper sheds light on the processes involved in intercultural perspective taking by elaborating the notion of the point of view based on social representations theory. The point of view provides a theory of social positioning that can analyse cultural encounters between social actors, and identify the conditions for positive relations. Insights are drawn from a study of public views on the relative merits of science and religion, following a documentary by Richard Dawkins in which it was suggested that religion is a source of evil. The findings demonstrate that the point of view may be categorised according to a three-way taxonomy according to the extent to which it is open to another perspective. A point of view may be monological—closed to another's perspective entirely, dialogical—open to the possibility of another perspective while maintaining some percepts as unchallengeable, or metalogical—open to another's perspective based on the other's frame of reference. (shrink)

To what extent - and why - do many people share similar views in socially significant domains such as politics, the economy, race, and gender? The editors' aim is to explore both conceptual and substantive approaches to these questions and show what empirical work in these areas tells us about the social psychological bases of widespread beliefs.