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  1. Ram Madapulli, Robyn Berkley, Thomas Douglas, George W. Watson & Yuping Zeng (2009). Are Past Normative Behaviors Predictive of Future Behavioral Intentions? Ethics and Behavior 19 (5):414-431.
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  2. George W. Watson & Robyn Berkley (2009). Testing the Value-Pragmatics Hypothesis in Unethical Compliance. Journal of Business Ethics 87 (4):463 - 476.
    We test conformity-related values applying the value-pragmatics hypothesis by evaluating how personal values related to compliance moderate the relationships between situational factors and unethical decisions. We examine the direct and indirect effects of the values of traditionalism, conformity, and stimulation, as they combine with the situational factors of rewards and punishments in the person–situation interaction model. We find strong support for the value-pragmatics view of ethical decision making and further build support for the person–situation interaction model.
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  3. George W. Watson, Robyn A. Berkley & Steven D. Papamarcos (2009). Ambiguous Allure: The Value–Pragmatics Model of Ethical Decision Making. Business and Society Review 114 (1):1-29.
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  4. George W. Watson, R. Edward Freeman & Bobby Parmar (2008). Connected Moral Agency in Organizational Ethics. Journal of Business Ethics 81 (2):323 - 341.
    We review both the aspects of values-related research that complicate ideations of what we ought to do, as well as the psychological impediments to forming beliefs about the way things are. We find that more traditional moral theories are without solid empirical footing in the psychology of human values. Consequently, we revise the notion of values to align with their socially symbolic utility in self-affirmation and reformulate our understandings of moral agency to allow for the practicalities of context, circumstance, and (...)
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  5. George W. Watson & Farooq Sheikh (2008). Normative Self-Interest or Moral Hypocrisy?: The Importance of Context. [REVIEW] Journal of Business Ethics 77 (3):259 - 269.
    We re-examine the construct of Moral Hypocrisy from the perspective of normative self-interest. Arguing that some degree of self-interest is culturally acceptable and indeed expected, we postulate that a pattern of behavior is more indicative of moral hypocrisy than a single action. Contrary to previous findings, our results indicate that a significant majority of subjects (N = 136) exhibited fair behavior, and that ideals of caring and fairness, when measured in context of the scenario, were predictive of those behaviors. Moreover, (...)
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  6. George W. Watson & Mary Sue Love (2007). Shades of Moral Agency in Organisational Ethics. International Journal of Management Concepts and Philosophy 2 (4):337.
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  7. George W. Watson, Joseph Michlitsch & Thomas Douglas (2007). Patterned Moral Behavior. Proceedings of the International Association for Business and Society 18:87-92.
    We posit that the weight a person assigns a moral principle is not stable between ideal, or un-contextual assessments and the weight the same moral principle is allocated when applied in a contextual dilemma. Second, we postulate that past behavior is the best predictor of future behavior or judgment. Results indicate that the importance of moral principles is dynamic and that patterned moral behavior is a significant predictor of moral judgments.
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  8. George W. Watson, Steven D. Papamarcos, Bruce T. Teague & Cindy Bean (2004). Exploring the Dynamics of Business Values: A Self-Affirmation Perspective. [REVIEW] Journal of Business Ethics 49 (4):337-346.
    In this paper our aim is to augment the value-congruency literature by demonstrating the dynamics of business value structures. The relationship between cognitive discomforts and value restructuring is examined by applying self-affirmation theory. Subjects (N = 115) were randomly assigned either to the treatment group (n = 69) or control group (n = 46). Those subjects in the treatment group were tasked with deciding between two different organizational re-structuring options that involved downsizing. The values of job-entitlement, and obligations to the (...)
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  9. George W. Watson, Jon M. Shepard & Carroll U. Stephens (1999). Fairness and Ideology An Empirical Test of Social Contracts Theory. Business and Society 38 (1):83-108.
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  10. George W. Watson (1975). Discrimination-Shift Behavior as a Function of Rule Learning and the Number of Irrelevant Categories. Bulletin of the Psychonomic Society 5 (1):49-50.
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